CASANOVES-BOIX, Javier; PÉREZ-SÁNCHEZ, Mónica; LORENTE-AYALA, José Miguel. Brand equity in higher education: Challenges and possible strategies for Spanish public universities. European Public & Social Innovation Review, España, v. 10, p. 1–22, 2025. DOI: 10.31637/epsir-2025-1546. Disponível em: https://epsir.net/index.php/epsir/article/view/1546. Acesso em: 14 mar. 2025.