BARRIENTOS-BÁEZ, Almudena. Desafíos del liderazgo: neuromarketing y publicidad. European Public & Social Innovation Review, España, v. 9, p. 1–15, 2024. DOI: 10.31637/epsir-2024-1569. Disponível em: https://epsir.net/index.php/epsir/article/view/1569. Acesso em: 2 abr. 2025.