CASANOVES-BOIX, Javier; CRUZ-GARCÍA, Ana; GARCÍA-LAFUENTE, Sonia. Brand equity applied to the FMCG industry before and during the covid-19 pandemic: A case study of private label products in Ireland. European Public & Social Innovation Review, España, v. 10, p. 1–20, 2025. DOI: 10.31637/epsir-2025-1715. Disponível em: https://epsir.net/index.php/epsir/article/view/1715. Acesso em: 3 abr. 2025.