Casanoves-Boix J, Pérez-Sánchez M, Lorente-Ayala JM. Brand equity in higher education: Challenges and possible strategies for Spanish public universities. epsir [Internet]. 27 de enero de 2025 [citado 14 de marzo de 2025];10:1-22. Disponible en: https://epsir.net/index.php/epsir/article/view/1546