Casanoves-Boix J, Cruz-García A, García-Lafuente S. Brand equity applied to the FMCG industry before and during the covid-19 pandemic: A case study of private label products in Ireland. epsir [Internet]. 20 de febrero de 2025 [citado 3 de abril de 2025];10:1-20. Disponible en: https://epsir.net/index.php/epsir/article/view/1715