Selvarani M, Selvalakshmi G. Which Mediates Consumer buying Behavior in FMCG Sector? - Brand Identity or Brand Equity- A Rural Consumer Perspective in Tamilnadu, India. epsir [Internet]. 20 de febrero de 2026 [citado 20 de febrero de 2026];11:1-21. Disponible en: https://epsir.net/index.php/epsir/article/view/2468