The usage of total knowledge by entrepreneurs in business decision-making

Vicente Giner-Crespo; Alberto Azuara-Grande; Dulce Saldaña-Larrondo

doi:10.31637/epsir-2024-1008

Autores/as

Vicente Giner-Crespo Universidad Internacional De La Rioja https://orcid.org/0000-0003-1295-5720
Alberto Azuara-Grande Universidad Rey Juan Carlos https://orcid.org/0000-0002-8432-0065
Dulce Saldaña-Larrondo Universidad Internacional De La Rioja https://orcid.org/0000-0002-2809-7452

DOI:

https://doi.org/10.31637/epsir-2024-1008

Palabras clave:

inteligencia artificial, Sesgos cognitivos, conocimiento de gestión, toma de decisiones, Emprendedores

Resumen

Introducción: El presente artículo propone la identificación de aquellos atributos del conocimiento que los emprendedores consideran más importantes en el proceso de toma de decisiones para su negocio. Metodología: Este objetivo principal se describe finalmente por la obtención de un ranking, que mediante la aplicación del método de jerarquías analíticas (AHP), permite establecer prioridades respecto a estos atributos mediante un proceso de decisión multicriterio. Para obtener estie ranking, se realizó una encuesta con una muestra de 362 respuestas válidas de emprendedores en las áreas metropolitanas de Madrid y Barcelona, España. La validación de los datos fue supervisada por un panel de expertos formado por 40 emprendedores. Resultados: Los resultados de esta investigación indican que el conocimiento explícito y tácito forman la misma unidad de conocimiento necesaria para la toma de decisiones, sin influir el peso que una dimensión pueda tener sobre la otra en las decisiones de los emprendedores. Discusión: La clasificación obtenida servirá de base para la implementación de futuras propuestas específicas para este colectivo. Conclusiones: Esta investigación podría extrapolarse a otras áreas geográficas o tipos de emprendedores en diferentes países para obtener posibles diferencias entre culturas emprendedoras. Esto también podría identificar diferencias entre profesionales con diferentes niveles de formación.

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Biografía del autor/a

Vicente Giner-Crespo, Universidad Internacional De La Rioja

PhD in Business Economics from Universidad Rey Juan Carlos since 2016. Master's Degree in Business Management from the Universidad Rey Juan Carlos. He manages different multidisciplinary research lines linked to the field of social sciences, mainly related to decision making both in general business context and marketing. He has several book chapters published in prestigious national and international publishers, according to the SPI index such as; Dykinson, Peter Lang, Esic and Aula Magna McGraw. He has participated as a speaker at congresses and conferences of recognized prestige and has been director of the master's degree in sales and marketing management at the International University of La Rioja.

Alberto Azuara-Grande, Universidad Rey Juan Carlos

PhD in Tourism from the Universidad Rey Juan Carlos since 2018. Graduate in Tourism from the Universidad Autónoma de Madrid, and Master in International Tourism Management from the Universidad Rey Juan Carlos. He manages different multidisciplinary research lines linked to the tourism field, related to the management of cultural destinations in rural areas, as well as the adoption and use of new tourism technologies. He has achieved several publications in journals indexed in JCR and Scopus, as well as in quality journals ESCI, Latindex, FECYT. He has also published several book chapters in prestigious national and international publishers, according to the SPI index. He has participated as speaker in congresses and conferences of recognized prestige. He is currently Vice-coordinator of the Degree in Tourism at the URJC.

Dulce Saldaña-Larrondo, Universidad Internacional De La Rioja

PhD in Business Administration from Universidad Pontificia Comillas, Cumlaude Outstanding, with the Extraordinary Doctorate Award. Accreditation Hired Doctor and Professor of Private University by ANECA. Linked to the academic world in Mexico and Spain for more than 25 years in both undergraduate and graduate teaching and having held various management roles. CSR consultant in the Mexican environment for more than 10 years. Consultant in university educational ventures. He has been part of committees, councils, and evaluation groups of different private and public initiatives. His main lines of research: Acculturation processes through consumption. Qualitative consumer research. Communication, reporting and evaluation of corporate social responsibility.

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