El uso de conocimiento total por parte de los emprendedores en la toma de decisiones empresariales
DOI:
https://doi.org/10.31637/epsir-2024-1008Palabras clave:
inteligencia artificial, Sesgos cognitivos, conocimiento de gestión, toma de decisiones, EmprendedoresResumen
Introducción: El presente artículo propone la identificación de aquellos atributos del conocimiento que los emprendedores consideran más importantes en el proceso de toma de decisiones para su negocio. Metodología: Este objetivo principal se describe finalmente por la obtención de un ranking, que mediante la aplicación del método de jerarquías analíticas (AHP), permite establecer prioridades respecto a estos atributos mediante un proceso de decisión multicriterio. Para obtener estie ranking, se realizó una encuesta con una muestra de 362 respuestas válidas de emprendedores en las áreas metropolitanas de Madrid y Barcelona, España. La validación de los datos fue supervisada por un panel de expertos formado por 40 emprendedores. Resultados: Los resultados de esta investigación indican que el conocimiento explícito y tácito forman la misma unidad de conocimiento necesaria para la toma de decisiones, sin influir el peso que una dimensión pueda tener sobre la otra en las decisiones de los emprendedores. Discusión: La clasificación obtenida servirá de base para la implementación de futuras propuestas específicas para este colectivo. Conclusiones: Esta investigación podría extrapolarse a otras áreas geográficas o tipos de emprendedores en diferentes países para obtener posibles diferencias entre culturas emprendedoras. Esto también podría identificar diferencias entre profesionales con diferentes niveles de formación.
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Derechos de autor 2024 Dulce Saldaña-Larrondo; Vicente Giner-Crespo (Autor de Correspondencia); Alberto Azuara-Grande
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