Bread Festival as a promoter of the knowledge, traditions, culture and tourism of the municipality of Mafra

Autores/as

DOI:

https://doi.org/10.31637/epsir-2024-1261

Palabras clave:

Festival, Bread, Mafra, Culture, Tourism, Sustainability, Visitors, Motivation

Resumen

Introduction: Mafra holds important resources which result in a very diversified tourist offer, strongly associated with its culture and traditions, and simultaneously endowed with contemporaneity and innovation. According to each theme, the resources can be aggregated into four large groups: history and culture; rurality and traditional culture; nature and environment; and coastline. The main objective of this study is to understand who are the visitors of the Bread Festival, their motivations and satisfaction, but also the different perceptions about the importance of the event in several variables for the municipality of Mafra, for visitors and participants/exhibitors. Methodology:  bibliographical study of the various themes covered in the work and a questionnaire for visitors and participants/exhibitors at the Bread Festival. This was followed by an interview with the head of the Cultural Department of the municipality of Mafra. Results: For this, data were collected through a questionnaire to 755 visitors and 83 participants/exhibitors, applied from July 8 to 31, 2022, with the analysis being carried out using SPSS software, version 29, and Microsoft Excel software. Discussion: The aim is to infer various perspectives from the opinion of the sample, such as, for example, the influence of the Bread Festival on the promotion and dissemination of the traditions and culture of the municipality. Conclusion: It was possible to conclude that the event studied is of sublime importance for the conservation and enhancement of cultural traditions and the preservation of the identity and history of the municipality of Mafra.

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Biografía del autor/a

Adriana Luís Silva, Instituto Politécnico da Guarda

Máster en Gestión y Sostenibilidad Turística y Licenciada en Turismo y Ocio por el Instituto Politécnico de Guarda, Adriana trabaja actualmente como Asistente de Eventos y Conserjería en The Noodle Collective y como profesora de español en Verbier Language School, en Verbier, Suiza. Su experiencia incluye funciones como jefa de recepción, jefa de animación y monitora de animación en Les Elfes International, en Verbier (Suiza), y como agente de viajes en A Casa das Viagens, en Ericeira (Portugal). Participó en el proyecto «Acércanos a la sostenibilidad» y obtuvo varias becas y certificados, entre ellos el de Sostenibilidad 360º y la Certificación Galileo. Adriana habla portugués, inglés, español y francés.

Elsa Ventura Ramos, Instituto Politécnico da Guarda

Máster en Turismo de Interiores por la Escuela de Turismo y Hostelería Seia del Instituto Politécnico Guarda, Profesor Especialista 812 - Turismo y Ocio del Instituto Politécnico Guarda y Profesor Asistente Visitante de la Escuela de Turismo y Hostelería Seia del Instituto Politécnico Guarda. Miembro colaborador de TECHN&ART.PT y miembro colaborador de UDI.

João Caldeira Heitor, Instituto Superior de Gestão

Es licenciado en portugués/inglés por el Instituto Jean Piaget, Máster en Educación/Administración Escolar por la Universidad de Évora y Doctor en Turismo por la Universidad de Lisboa. Profesionalmente ha sido profesor en el Instituto Superior de Ciências da Administração y en la Universidade Lusófona. Fue miembro del consejo del Instituto Superior de Ciências da Administração. Es investigador integrado en el Centro de Investigación, Desarrollo e Innovación en Turismo. Fue Secretario General del Instituto Superior de Gestão entre septiembre de 2019 y marzo de 2024. Es Profesor, Coordinador Científico del Grado en Gestión Turística y Coordinador de la Oficina de Calidad del Instituto Superior de Gestão.

Citas

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Albuquerque, S. (2004). Turismo de Eventos – A importância dos eventos paradesenvolvimento do turismo. [Dissertação de Especialização em Gestão e Marketing do Turismo, Centro de Excelência em Turismo, Universidade de Brasília]. https://bdm.unb.br/bitstream/10483/438/1/2004_SorayaSousaAlbuquerque.pdf

Grappi, S., & Montanari, F. (2011). The role of social identification and hedonism inaffecting tourist re-patronizing behaviours: the case of an Italian festival. Tourism Management, 32, 1128 - 1140. https://doi.org/10.1016/j.tourman.2010.10.001 DOI: https://doi.org/10.1016/j.tourman.2010.10.001

Getz, D. (1991). Festivals, Special Events and Tourism. New York: Van Nostrand Reinhold.

Mallarino, O. (2004). Fiestas y patrimonio cultural. In Mallarino, O. et al (Eds.), La fiesta, la outra cara del patrimonio. Valoración de su impacto económico, cultural y social. Bogotá: Convenio Andrés Bello.

Marques, L. M., & Brandão, C. R. (2015). As festas populares como objeto de estudo:contribuições geográficas a partir de uma análise escalar. Ateliê Geográfico, 9 (3),pp. 7-26. https://www.revistas.ufg.br/atelie/article/view/33822. DOI: https://doi.org/10.5216/ag.v9i3.33822

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Melo, J., Araújo-Maciel, A., & Lima Figueiredo, S. (2015). Eventos Culturais comoestratégia de fomento do turismo: análise do Festival Folclórico de Parintins/AM. Revista Brasileira de Ecoturismo (RBEcotur), Vol. 8 (2), pp. 251-272. ISSN: 1983-9391. DOI: https://doi.org/10.34024/rbecotur.2015.v8.6424

Menezes, P. (2012). A (re)invenção do cotidiano: a transformação de festas populares emevento turístico (estudo de caso do São João de Campina Grande). CULTURRevista de Cultura e Turismo, Vol. 6 (1), pp. 105-107.

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Publicado

2024-11-07

Cómo citar

Luís Silva, A., Ventura Ramos, E., & Caldeira Heitor, J. (2024). Bread Festival as a promoter of the knowledge, traditions, culture and tourism of the municipality of Mafra. European Public & Social Innovation Review, 9, 1–19. https://doi.org/10.31637/epsir-2024-1261

Número

Vol. 9 (2024)

Sección

INNOVANDO EN VALORES DEL RELATO CULTURAL Y SOCIAL

Licencia

Derechos de autor 2024 Adriana Luís Silva, Elsa Ventura Ramos, João Caldeira Heitor

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