El Festival del Pan como promotor del conocimiento, las tradiciones, la cultura y el turismo del municipio de Mafra

Authors

DOI:

https://doi.org/10.31637/epsir-2024-1261

Keywords:

Festival, Pan, Mafra, Cultura, Turismo, Sostenibilidad, Visitantes, Motivación

Abstract

Introducción: Mafra cuenta con importantes recursos que dan lugar a una oferta turística muy diversificada, fuertemente asociada a su cultura y tradiciones, a la vez contemporánea e innovadora. En función de sus recursos se pueden agrupar en cuatro grandes grupos: historia y cultura; ruralidad y tradicional; naturaleza y medio ambiente; y costa. El principal objetivo de este estudio es conocer quiénes son los visitantes del Festival del Pan, sus motivaciones y su satisfacción, pero también las diferentes percepciones de la importancia del evento en diversas variables para el municipio de Mafra, para los visitantes y participantes/expositores. Metodología: estudio bibliográfico de los diversos temas tratados en la obra y un cuestionario para visitantes y participantes/expositores en el Festival del Pan. A continuación, se realizó una entrevista con el responsable del departamento de Cultura del municipio de Mafra. Resultados: Para ello, se recogieron datos a través de un cuestionario de 755 visitantes y 83 participantes/expositores, aplicado entre el 8 y el 31 de julio de 2022, analizado utilizando el software SPSS, versión 29 y el software Microsoft Excel. Discusión: El objetivo es inferir diversas perspectivas a partir de la opinión de la muestra, tales como, por ejemplo, la influencia del Festival del Pan en la promoción y difusión de las tradiciones y cultura del municipio. Conclusiones:  Se pudo concluir que el evento estudiado es de sublime importancia para la conservación y valorización de las tradiciones culturales y la preservación de la identidad y la historia del mismo.

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Author Biographies

Adriana Luís Silva, Polytechnic of Guarda

With a Master’s in Management and Sustainability in Tourism and a Bachelor’s in Tourism and Leisure from the Polytechnic Institute of Guarda, Adriana currently works as a Event and Concierge Assistant at The Noodle Collective and a Spanish teacher at Verbier Language School, in Verbier, Switzerland. Her experience includes roles as Head of Reception, Head of Animation, and Animation Monitor at Les Elfes International in Verbier, Switzerland, and as a Travel Agent at A Casa das Viagens in Ericeira, Portugal. She participated in the "Bring Us Closer to Sustainability" project and earned several scholarships and certificates, including the 360º Sustainability and Galileo Certification. Adriana is proficient in Portuguese, English, Spanish and French.

Elsa Ventura Ramos, Polytechnic of Guarda

Master's Degree in Interior Tourism from the Seia School of Tourism and Hospitality of the Guarda Polytechnic Institute, Specialist Professor 812 - Tourism and Leisure at the Guarda Polytechnic Institute and Visiting Assistant Professor at the Seia School of Tourism and Hospitality of the Guarda Polytechnic Institute. Collaborating member of TECHN&ART.PT and collaborating member of UDI.

João Caldeira Heitor, Instituto Superior de Gestão

He is a graduate in Portuguese/English from the Jean Piaget Institute, has a Master's degree in Education/School Administration from the University of Évora and a PhD in Tourism from the University of Lisbon. In professional terms he has taught in Instituto Superior de Ciências da Administração and at Universidade Lusófona. He was a member of the board of the Instituto Superior de Ciências da Administração. He is an integrated researcher at the Centre for Research, Development and Innovation in Tourism. He served as Secretary-General of the Instituto Superior de Gestão between September 2019 and March 2024. He is a Professor, Scientific Coordinator of the Degree in Tourism Management and Coordinator of the Quality Office at the Instituto Superior de Gestão.

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Published

2024-11-07

How to Cite

Luís Silva, A., Ventura Ramos, E., & Caldeira Heitor, J. (2024). El Festival del Pan como promotor del conocimiento, las tradiciones, la cultura y el turismo del municipio de Mafra. European Public & Social Innovation Review, 9, 1–19. https://doi.org/10.31637/epsir-2024-1261

Issue

Vol. 9 (2024)

Section

INNOVATING IN CULTURAL AND SOCIAL STORYTELLING VALUES

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Copyright (c) 2024 Adriana Luís Silva, Elsa Ventura Ramos, João Caldeira Heitor

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