Sustainability in the Coffe industry. Caffenio business model

Authors

DOI:

https://doi.org/10.31637/epsir-2025-1129

Keywords:

Business model, Coffee, Competitiveness, Environment, Industry, Social responsability, Strategy, Sustainability

Abstract

Introduction. The Caffenio brand was officially born in 2017, although its origins date back to 1941, with the founding of the 'Café Combate' business in Hermosillo, Sonora, Mexico. It is one of the coffee franchises in the northeast of the country, which in addition to offering hot and cold drinks, are known for the alliance they maintain with the commercial chain OXXO, S. A. de C. V., through which they sell the “Andatti” brand. . It is a leading company dedicated to the development of differentiated products and concepts for specific market segments. They develop 5 business divisions: Consumer centers, Convenience stores, Coffee bars, Cafes and Solutions for self-service and wholesalers. The objective of the research was to analyze the sustainability strategy called Crece Caffenio, from which Cosecha is derived, the program that promotes support for coffee producers so that their farms are more profitable. Methodology. The research method was qualitative with an explanatory and documentary approach. Results. It was found that the innovations applied in the company lead to significantly improving the productivity of organizations.  Discussion. The program is comprehensive and covers all aspects of the company's operation. However, since it is relatively new, it is necessary to evaluate the long-term impact. Conclusions. It is essential to increase its competitiveness in the market. considering the conservation of the environment and the satisfaction of social needs.

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Author Biographies

Maria del Carmen Navarrete-Torres, Universidad Juárez Autónoma de Tabasco

Doctor in Education from the Universidad Mundo Maya, Master in Administration from the Universidad Juárez Autónoma de Tabasco (UJAT) and Bachelor in Information Sciences and Techniques from the Universidad Iberoamericana (Mexico City Campus). Research Professor at the Academic Division of Economic and Administrative Sciences of the UJAT. Profile Promep, certified by the National Association of Faculties and Schools of Accounting and Administration (ANFECA), member of the State System of Researchers, candidate of the National System of Researchers. Member of the Consolidated Academic Body UJAT-CA-254, member of the Board of Trustees of the UJAT. Member of the UJAT Institutional Ethics Commission.

Cecilia García Muñoz Aparicio, Universidad Juárez Autónoma de Tabasco

PhD in Economic and Administrative Sciences from the University for International Cooperation of Mexico. Master in Administration from the Universidad Juárez Autónoma de Tabasco (UJAT) and Bachelor in Business Administration from the Tecnológico de Estudios Superiores de Monterrey. Research Professor at the Academic Division of Economic and Administrative Sciences of the UJAT. She is a member of the National System of Researchers, level I, the State System of Researchers in Tabasco and the Programme for the Improvement of Teaching Staff (PROMEP). Leader of the Consolidated Academic Body UJAT- CA-254. Certified by the National Association of Faculties and Schools of Accounting and Administration (ANFECA). Evaluator of CACECA (Accreditation Council in the Teaching of Accounting and Administration), ANFECA and Director of the Library System of the UJAT.

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Published

2025-01-22

How to Cite

Navarrete-Torres, M. del C., & García Muñoz Aparicio, C. (2025). Sustainability in the Coffe industry. Caffenio business model. European Public & Social Innovation Review, 10, 1–15. https://doi.org/10.31637/epsir-2025-1129

Issue

Vol. 10 (2025)

Section

Humanism and Social Sciences

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Copyright (c) 2025 Maria del Carmen Navarrete-Torres, Cecilia García Muñoz Aparicio

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