Emociones, consumo y bienestar subjetivo: Análisis de las compras con sentimiento

Anabell Fondón Ludeña

doi:10.31637/epsir-2025-1407

Authors

Anabell Fondón Ludeña Rey Juan Carlos University https://orcid.org/0000-0002-9185-2318

DOI:

https://doi.org/10.31637/epsir-2025-1407

Keywords:

consumption, emotions, subjective well-being, happiness, sociology, grounded theory, GIOGIA, young people

Abstract

Introduction: The interaction between emotions and consumption has become increasingly relevant, especially among young people, who are more emotionally susceptible. This study explores how emotions influence youth consumption and the emotional responses generated by certain products. Results highlight both the vulnerability of emotional-driven consumption and the positive potential for community building and interest in sustainable consumption. Methodology: A mixed paradigm was used, collecting qualitative data through focus groups and interviews, and quantitative data through a questionnaire. Results. The results show which products generate positive and negative emotions in young people and their consumption habits according to their emotional states. Discussion: It was observed that the constant search for emotional satisfaction can lead young people to greater vulnerability when emotions guide their purchases. However, positive possibilities were also discovered, such as the construction of communities around certain consumption and an emerging tendency to consider sustainable consumption, although not without contradictions. Conclusions: Emotions and consumption are intrinsically related in the lives of young people. This work becomes a starting point for the design of intervention strategies and emotional literacy aimed at the development of a new approach to consumption.

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Author Biography

Anabell Fondón Ludeña, Rey Juan Carlos University

She holds a PhD in Sociology (UEX), a Master in Scientific Dissemination and Knowledge Management and a degree in Sociology (USAL). She has an extensive complementary training focused on teaching and research with a gender perspective. Currently, she is a tenured professor at the URJC. Since 2022 she is the coordinator of the Teaching Innovation Group of Sociology (GIDSOC) of this university. Her lines of work and research are linked to the Sociology of Education, Social Innovation, Sociology of Consumption, subjective well-being and active methodologies.

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