Sustainable development in the Spanish media: content analysis and case study

Vanessa Roger Monzó; Fernando Castelló-Sirvent

doi:10.31637/epsir-2025-1409

Authors

Vanessa Roger Monzó University of Valencia https://orcid.org/0000-0002-7498-0406
Fernando Castelló-Sirvent Polytechnic University of Valencia https://orcid.org/0000-0002-2088-0039

DOI:

https://doi.org/10.31637/epsir-2025-1409

Keywords:

sostenibilidad, transición sociotécnica, blockchain, tecnología, medios de comunicación, prensa, análisis de contenido, caso de estudio

Abstract

Introducción: La sostenibilidad es un campo de investigación que preocupa a la sociedad actual. Esta investigación tiene tres objetivos: analizar las principales líneas temáticas publicadas en la prensa española sobre innovación, tecnología y su impacto en la sostenibilidad durante el periodo 2014-2019; identificar los discursos emergentes sobre las tecnologías disruptivas y su aplicabilidad; a partir de la representación mediática de las noticias analizadas, construir un estudio de caso que permita una comprensión profunda del impacto de estas tecnologías en el desarrollo sostenible. Metodología: La recopilación de noticias se realiza utilizando Factiva®, una herramienta de Dow Jones & Company ©. Se ha obtenido una muestra de 12.647 noticias. El análisis de contenido se realiza con el software T-Lab. Resultados: Los resultados sugieren que la prensa muestra discursos heterogéneos para la construcción de la opinión pública española sobre el desarrollo sostenible. Blockchain se presenta como una tecnología disruptiva para las innovaciones orientadas a la sostenibilidad. Discusión: La integración del blockchain en las cadenas de distribución alimentaria permite transformar los modelos de negocio tradicionales en modelos más sostenibles. Conclusiones: Esta tecnología mejora la gestión de riesgos de seguridad alimentaria y fomenta modelos de consumo de proximidad.

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Author Biographies

Vanessa Roger Monzó, University of Valencia

Es Doctora (2010) en Comunicación Audiovisual por la Universidad Politécnica de Valencia. Estudió la licenciatura en Ciencias de la Información, área de Imagen Visual y Auditiva (2000). También es licenciada en Periodismo (2005) y en Publicidad y Relaciones Públicas (2015). Su experiencia profesional se ha desarrollado en televisión y como consultora independiente de marketing y comunicación durante más de 20 años. Desde 2008 ha impartido clases en varias universidades. Actualmente es profesora e investigadora en la Universidad de Valencia, donde forma parte del grupo Scienceflows y coordina el proyecto IAcom. En 2020 obtuvo el reconocimiento como Fellow de la Academia de Educación Superior (FHEA) y cuenta con seis años de investigación.

Fernando Castelló-Sirvent, Polytechnic University of Valencia

Es Economista y Profesor Asociado en el Departamento de Dirección de Empresas de la Universidad Politécnica de Valencia (UPV), España. Es Doctor en Dirección de Empresas por la Universidad de Valencia. Sus campos de investigación incluyen la inteligencia artificial y sus aplicaciones, transiciones sostenibles, estrategia, gestión de crisis, think-tanks y políticas públicas, emprendimiento e innovación docente. Su experiencia docente se ha desarrollado en estrategia, sistemas de información empresarial, comercio internacional, economía internacional y economía española. Durante más de dos décadas trabajó como asesor estratégico senior de empresas familiares y ha dirigido múltiples proyectos de investigación y transferencia de conocimiento.

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