Incidence of organizational communication strategies on the financial performance of savings and credit cooperatives in Ecuador and Argentina

Authors

DOI:

https://doi.org/10.31637/epsir-2025-1591

Keywords:

Organizational communication, Communication strategies, Internal communication, External communication, Organizational development, Financial performance, Operating efficiency, Savings and credit cooperatives

Abstract

Introduction: communication strategies are essential for organizational development and financial growth, especially in cooperatives, as they improve strategic management, operational efficiency and coordination, optimizing costs and productivity. Therefore, a comparative study of the organizational communication strategies used by savings and credit cooperatives in Ecuador and Argentina was developed, evaluating the impact of these strategies on their financial performance. Methodology: a qualitative and descriptive approach was used, conducting in-depth interviews with six cooperative managers, 3 in each country, and applying the methodological triangulation technique.. Results: both in Ecuador and Argentina, a variety of adaptive approaches were evident that seek to consolidate and strengthen their communication strategies, however, deficiencies are presented at an internal and external level that denotes the importance of flexibility in communication to respond effectively to the dynamics of the environment. Conclusions: Despite the communication strategies implemented by this type of companies in Ecuador and Argentina, the need to adapt communication strategies to the socioeconomic and cultural particularities of each country is highlighted to maximize their impact and promote organizational performance and growth.

Downloads

Download data is not yet available.

Author Biographies

Jorge Manuel Coca Benítez, University of Guayaquil

Commercial Engineer with a specialization in Finance from the University of Guayaquil in 2003, he later studied at the Escuela Superior Politécnica del Litoral ESPOL obtaining two Diplomas, one in Public Accounting and Finance and another in Business Administration in 2005. He immediately undertook studies with the Higher Diploma in Finance and Specialist in Banking and Finance in 2011, then the Master in Banking and Finance Administration at the University San Francisco de Quito in 2015. Graduated with a PhD in Economics from the University UNCUYO, Mendoza Argentina, he has served in various management positions as Chief Financial Officer, Risk Manager, as well as University Professor of Undergraduate and Postgraduate with 17 years of experience.

Dolores del Rocío Ortiz-Guevara , University of Guayaquil

Nationality: Ecuadorian. Certified Public Accountant. Diploma in Marketing. Specialisation in International Financial Reporting Standards. Master in Business Administration. Graduate of the Phd. in Economics, mention in Administration. Research professor of the Finance Degree at the University of Guayaquil.

Félix Stalin Rosales Quiñónez, University of Guayaquil

Commercial Engineer, Certified Public Accountant (CPA) and Master in Business Administration (University of Guayaquil). Higher Diploma in University Teaching from the University of Guayaquil. Currently pursuing a Doctorate in Business Administration at the Catholic University of New Spain (UCNE) in Miami. Currently, Professor at the University of Guayaquil, with more than 15 years of experience as Tutor and Reviewer of Undergraduate and Postgraduate Thesis, I have participated as a Member of the Tribunal of Submission, currently Research Professor. Research manager and professor of IFRS in the Bachelor's Degree in Finance of the Faculty of Administrative Sciences of the University of Guayaquil.

References

Ayón Ponce, G. I., Baque Cantos, M. A. y Chimbo, C. S. (2022). La comunicación organizacional y su incidencia en la gestión empresarial: Caso asociación Asoproakuri, ciudad de Archidona. RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, 6(1), 266-276. https://dialnet.unirioja.es/servlet/articulo?codigo=8363201 DOI: https://doi.org/10.26820/recimundo/6.(1).ene.2022.266-276

Contreras Delgado, O. E., Garibay Rendón, N. G., Contreras Delgado, O. E. y Garibay Rendón, N. G. (2020). Comunicación organizacional: Historia, desarrollo y perspectivas de un concepto en constante construcción en América Latina. Inmediaciones de la Comunicación, 15(2), 43-70. https://doi.org/10.18861/ic.2020.15.2.3018 DOI: https://doi.org/10.18861/ic.2020.15.2.3018

Cuenca, J. y Verazzi, L. (2020). Comunicación interna total: Estrategia, prácticas y casos. Editorial UOC. https://dialnet.unirioja.es/servlet/articulo?codigo=7632095

Díaz Pérez, S. y Guzmán Góngora, C. (2020). Una mirada a la racialidad desde la comunicación organizacional. Editorial Universitaria (Cuba). https://n9.cl/raw6s

Feria Ávila, H., Matilla González, M. y Mantecón Licea, S. (2020). La entrevista y la encuesta: ¿métodos o técnicas de indagación empírica? Didasc@lia: didáctica y educación, 11(3), 62-79. https://dialnet.unirioja.es/servlet/articulo?Codigo=7692391

Hidalgo, R. P., Quichimbo, J. Y. y Altamirano, V. (2020). Nuevas tendencias en la comunicación organizacional. Fonseca, Journal of Communication, 20.

http://revistas-fonseca.com/index.php/2172-9077/article/view/154

Jiménez Gil, A. (2017, noviembre 1). Comunicación interna para la gestión de calidad. Función C. https://n9.cl/yfot2

Molano Roche, M., Valencia Estupiñán, A. M. y Apraez Pulido, M. (2021). Características e importancia de la metodología cualitativa en la investigación científica. Revista Semillas del Saber, 1(1). https://lc.cx/1Q9Jk-

Nascimento da Silva, O. R. y Miranda Costa, L. (2022). La fe digital: estrategias de comunicación en el contexto de una sociedad mediatizada en una pandemia. Editorial Universidad Pontificia Bolivariana. https://lc.cx/55HTDM

Nogueira-Rivera, D., Medina-León, A., Hernández-Nariño, A., Comas-Rodríguez, R. y Medina-Nogueira, D. (2017). Análisis económico-financiero: Talón de Aquiles de la organización. Caso de aplicación. Ingeniería Industrial, 38(1), 106-115. https://n9.cl/k7a8f

Ochoa, J. y Yunkor, Y. (2019). El estudio descriptivo en la investigación científica. Acta Jurídica Peruana, 2(2). http://201.234.119.250/index.php/ajp/article/view/224

Olis Barreto, I. M., Reyes, G. E., Martín Fiorino, V. y Villalobos Antúnez, J. V. (2021). Crisis empresarial, factores que influyen y alteran la gestión de las empresas en Colombia. Revista de Ciencias Sociales (Ve), 27(4), 93-112. https://www.redalyc.org/journal/280/28069360008/html/

Pazmiño Garzón, D. L., Carrión Torres, M. V. y Cuadrado Samaniego, V. H. (2019). Estrategias de comunicación para mejorar el posicionamiento de la cooperativa de ahorro y crédito “San Jorge” Ltda. Revista Ciencia Digital, 3(3.3), 44-58. https://n9.cl/xt8npz DOI: https://doi.org/10.33262/cienciadigital.v3i3.3.769

Pereira Bolaños, C. A. (2019). Actualidad de la gestión empresarial en las pymes. Apuntes Contables, 24. https://doi.org/10.18601/16577175.n24.03 DOI: https://doi.org/10.18601/16577175.n24.03

Reyes Jiménez, C. (2021). La importancia de la comunicación y liderazgo: Herramientas para métodos efectivos de formación y organización educativa. Revista Tecno Humanismo, 1(10), 27-46. https://dialnet.unirioja.es/descarga/articulo/8179025.pdf DOI: https://doi.org/10.53673/th.v1i10.64

Rivas Montoya, L. M., Montoya-Londoño, C. A., Villanueva, E., Núñez, M. A., Jaraba Otálvaro, I. y Mejía, P. (2020). Riesgo estratégico. Editorial EAFIT. https://doi.org/10.17230/9789587206425lr0 DOI: https://doi.org/10.17230/9789587206425lr0

Roche, M. M. de la, Estupiñán, A. M. V. y Pulido, M. A. (2021). Características e importancia de la metodología cualitativa en la investigación científica. Revista Semillas del Saber, 1(1). https://lc.cx/NVSXwL

Rodríguez Ruiz, S. M. (2024). Incidencia del comportamiento organizacional y desempeño laboral de los trabajadores de la cooperativa de ahorro y crédito sumak kawsay del cantón la Maná. Universidad Técnica de Cotopaxi, Trabajo de grado. http://repositorio.utc.edu.ec/bitstream/27000/11796/2/UTC-PIM-000798.pdf

Downloads

Published

2024-12-23

How to Cite

Coca Benítez, J. M., Ortiz-Guevara , D. del R., & Rosales Quiñónez, F. S. (2024). Incidence of organizational communication strategies on the financial performance of savings and credit cooperatives in Ecuador and Argentina. European Public & Social Innovation Review, 10, 1–21. https://doi.org/10.31637/epsir-2025-1591

Issue

Vol. 10 (2025)

Section

Humanism and Social Sciences

License

Copyright (c) 2024 Jorge Manuel Coca Benítez, Dolores del Rocío Ortiz-Guevara , Félix Stalin Rosales Quiñónez

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors who publish with this journal agree to the following terms:
  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Non Commercial, No Derivatives Attribution 4.0. International (CC BY-NC-ND 4.0.), that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).