“LA JOYERÍA”: optimizando la producción y calidad a través de un juego simulado en el aula universitaria

Ingrid Rossana Rodriguez Chokewanca; Diana Marleny Pasaca Apaza

doi:10.31637/epsir-2025-1604

Authors

Ingrid Rossana Rodriguez Chokewanca National University of Juliaca https://orcid.org/0000-0003-1820-7715
Diana Pasaca National University of Juliaca https://orcid.org/0000-0001-8381-113X

DOI:

https://doi.org/10.31637/epsir-2025-1604

Keywords:

Learning, experiential, serious game, active methodologies, perception, Deming

Abstract

Introduction: After a pandemic and the advent of artificial intelligence, the question arises: How can we teach without being displaced by artificial intelligence? The objectives were to develop a serious game adapted to Deming's theory and to describe students' perceptions.. Methodology: Quantitative approach with a non-experimental, cross-sectional descriptive design, with a sample of 58 students from the National University of Juliaca. A 15-item Likert scale instrument was applied. Results: A serious game called “La Joyería” was developed. The results indicate that “La Joyería” has been effective in teaching production and quality, merging Kolb's and Deming's theories. Students reported significant learning, particularly in organization, control, time, quality, and decision-making. Discussions: “La Joyería” confirms theoretical benefits and expands opportunities in university education. However, it presents challenges related to resource requirements and the inclusion of control groups. Conclusions: The results show a positive perception of the serious game, allowing students to experience a production and quality control process. It is considered to contribute significantly to their learning.

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Author Biographies

Ingrid Rossana Rodriguez Chokewanca, National University of Juliaca

Bachelor's Degree in Administration with a Master's Degree in Accounting and Administrative Sciences and a Doctorate in Administration from Universidad Nacional de San Agustín. Currently, she is a full time professor at the National University of Juliaca, with experience in undergraduate and graduate studies at the National University of San Agustin and the Peruvian Union University. She has been Coordinator of EAP in Administration, Coordinator of business incubator. She worked as administrative assistant and marketing advisor in Mercantil Comercial del Perú and SEDAJULIACA. Member of networks and research groups, has published books and scientific articles. At the National University of Juliaca, she was director of University Welfare, Innovation and Technology Transfer, and general secretary. Currently, she is director of the Professional School of Management and Entrepreneurship.

Diana Pasaca , National University of Juliaca

Lawyer, Master, and Doctor of Law, with a solid academic and professional trajectory. Currently, she is a full-time professor at the National University of Juliaca and has taught both undergraduate and postgraduate courses at prestigious institutions. She is a committed activist and human rights defender, focusing on supporting vulnerable groups, including women, children, and people with disabilities. She actively participates in research networks and social support groups and has contributed to the fields of law and human rights through the publication of various books and research articles.

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