Presentación del Monográfico: Innovando en Empresariedad

Francisco Javier  Godoy Martínez; María Nereida Cea Esteruelas; Pedro Pablo Marín Dueñas

doi:10.31637/epsir-2024-1737

Authors

Francisco Javier Godoy Martínez University of Cádiz https://orcid.org/0000-0001-5284-2283
María Nereida Cea Esteruelas University of Malaga https://orcid.org/0000-0002-7733-9366
Pedro Pablo Marín Dueñas University of Cádiz https://orcid.org/0000-0001-8692-1174

DOI:

https://doi.org/10.31637/epsir-2024-1737

Keywords:

Business Innovation, Digital Entrepreneurship, Sustainability and CSR, Digital Transformation, Teleworking and Workplace Wellness

Abstract

This monograph explores the innovations that are redefining entrepreneurship, focusing on entrepreneurship, sustainability, digitalization and labor dynamics. It highlights the role of new generations, such as Millennials and Generation Z, who are driving entrepreneurship with a focus on sustainability and social responsibility, despite challenges in soft skills and resources. Cultural entrepreneurship emerges as a key area, integrating creativity and new technologies, while sustainability becomes a key pillar for companies, especially in SMEs. Digitalization, through the use of big data and business intelligence, is transforming business management, although the digital divide persists. In addition, corporate social responsibility (CSR) and the SDGs are highly relevant issues. Finally, the monograph addresses labor transformation, highlighting telework and psychological well-being in virtual environments. It invites reflection on how companies can be agents of change.

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Author Biographies

Francisco Javier Godoy Martínez, University of Cádiz

Degree in Journalism from the University of Seville and PhD in Strategic Management in Communication from the University of Malaga. He is currently Assistant Professor at the Department of Marketing and Communication at the University of Cadiz, where he teaches in the Degree in Advertising and Public Relations, the Master in Digital and Social Marketing Management and the Master in Strategic Management and Innovation in Communication. She is a member of the research group 'Advertising Communication and Culture'. She has worked in advertising and communication agencies, both local and international, as well as in the Junta de Andalucía. Her main lines of research are focused on public relations strategies and techniques for the construction of personal and organizational image, especially in the online environment, crisis communication and political and institutional communication. His latest works address issues such as the communication of university libraries through TikTok, corporate video as a channel of communication of the sectoral identity, the use of the online press conference as a public relations tool, crisis communication in the face of the increase in fuel prices or the presence of communication agencies in new social networks.

María Nereida Cea Esteruelas, University of Malaga

Professor in the Department of Journalism at the University of Malaga. Co-IP of the national project PID 2023-147486OB-I00. Journalistic applications of AI to reduce misinformation: trends, uses and perceptions of professionals and audiences. She holds a PhD in Information Sciences from the University of Navarra. Her research interests include the study of communication markets and media economics, with special attention to digital media, as well as gender studies. She has also taught at the Universitat Internacional de Catalunya and the Universitat Oberta de Catalunya, among others. In the professional field, she worked as an editor at La Verdad (Grupo Vocento), La Economía (Grupo Intereconomía), Cinco Días (Prisa) and El Mundo (Unidad Editorial). In the area of political and institutional communication, she was head of communication at the Chamber of Commerce of Murcia and advisor to the Ministry of the Presidency of the Autonomous Community of the Region of Murcia.

Pedro Pablo Marín Dueñas, University of Cádiz

University Professor in the area of Marketing and Marketing Research - Department of Marketing and Communication - at the University of Cadiz, where he teaches both undergraduate and master's degrees. He has been coordinator of the Degree in Marketing and Market Research and the Double Degree in Marketing and Market Research and Tourism for 5 years. Currently, he is director of the Department of Marketing and Communication at the University of Cadiz.
The results of his research work have allowed so far the publication of more than 80 papers in journals and publishers indexed in top level databases and has participated as a speaker at national and international conferences, seminars, workshops, scientific seminars and specialization courses. He has also participated either as PI or as a member of the research team in various research projects and transfer projects. Finally, he is a member of the research group “Social Innovation in Marketing” SEJ482, of the University Research Institute for Sustainable Social Development (INDESS) and is part of the Chair of Wine, Society and Sustainability of the University of Cadiz with the patronage of the Caja Rural del Sur Foundation.

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