An Approach to digital transformation in agribusiness in Peru

Authors

DOI:

https://doi.org/10.31637/epsir-2024-1794

Keywords:

agriculture 4.0, agribusiness, culture, digitization, digital education, innovation, business model, strategy

Abstract

Introduction: Historically, agricultural work has been the livelihood of Latin American countries, therefore, agribusiness currently makes up one of the most important sectors in Peru due to its contribution to GDP. Methodology: Qualitative and interpretive, using in-depth semi-structured interviews.Results: They allowed us to positively corroborate the three research propositions in which three moments of analysis were identified, these being: the current context of digital transformation in agribusiness in Peru, the needs of agribusiness to establish digital transformation and the challenges to which must be faced to apply it. Discussions: The generation of synergies between agribusiness and institutions of the Peruvian State is strategically important. Conclusions: The digital transformation directs agribusiness to durability as long as cultural obstacles of financial leverage and government support are overcome.

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Author Biographies

Giuseppe Vanoni, Politécnico Grancolombiano

PhD in business management, U. del Rosario, Colombia. MBA in agribusiness, Luiz de Queiroz School of Agriculture, University of Sao Paulo. Master in agribusiness management, transformation and technology at FIA Business School, Brazil. Master in sustainability Pontificia Universidade Católica do Rio Grande do Sul. Master's degree in digital transformation and innovation in the agri-food sector from the International University of La Rioja. He has specialisations in agribusiness from ESAN Business School in Peru and teacher and trainer in higher education from Cambridge University, England and is an agronomist by profession. He has taught at universities in Mexico, Chile, Colombia and Ecuador. Currently, associate professor at the Politécnico Grancolombiano and researcher certified by Renacyt-Peru, Colciencias-Colombia and Senescyt-Ecuador.

Alfonso Omaña Guerrero, University of the Andes

PhD in Pedagogy, Universidad de Los Andes-Venezuela, Master in Business Management, Universidad del Táchira-Venezuela, Industrial Engineer, Universidad del Táchira-Venezuela. He was international guest professor at The University of Kansas, UEES Ecuador, Universidad Libre de Colombia, CEIPA Business School-Colombia. Junior Researcher Colombia, Associate Researcher Venezuela. Full Professor Universidad de Los Andes-Venezuela.

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Published

2024-12-26

How to Cite

Vanoni, G., & Omaña Guerrero, A. (2024). An Approach to digital transformation in agribusiness in Peru. European Public & Social Innovation Review, 9, 1–16. https://doi.org/10.31637/epsir-2024-1794

Issue

Vol. 9 (2024)

Section

INNOVATING IN TRADITIONAL AND DISRUPTIVE ECONOMY

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Copyright (c) 2024 Giuseppe Vanoni, Alfonso Omaña Guerrero

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