Agronegocios sostenibles: Análisis estratégico de un grupo económico agroalimentario en Ecuador

Giuseppe Vanoni; Alfonso Omaña Guerrero

doi:10.31637/epsir-2025-1795

Authors

Giuseppe Vanoni Politécnico Grancolombiano https://orcid.org/0000-0002-9884-066X
Alfonso Omaña Guerrero Universidad de los Andes https://orcid.org/0000-0001-5773-0301

DOI:

https://doi.org/10.31637/epsir-2025-1795

Keywords:

agroindustry, related diversification, circular economy, sustainable innovation, business model, corporate brand, strategic pentagon, shared value

Abstract

Introduction: In Ecuador, economic groups in the agribusiness sector represent a business typology that throughout history has been consolidated based on its implemented strategies. In this sector, Pronaca consolidates itself as a cutting-edge company with a sustainable business model that applies the principles related to the Sustainable Development Goals. Methodology: Qualitative and interpretive, using in-depth semi-structured interviews. Results: By applying the structured pentagon of strategic analysis, it was possible to identify how the organization studied establishes its sustainable business model in the agribusiness sector and consolidates itself as a leading organization. Discussions: Sustainability as a strategic route guarantees a correct application of shared value towards different interest groups and social impact. Conclusions: The corporate sustainability strategy is key to business durability.

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Author Biographies

Giuseppe Vanoni, Politécnico Grancolombiano

PhD in business management, U. del Rosario, Colombia. MBA in agribusiness Luiz de Queiroz School of Agriculture, University of Sao Paulo, Master in agribusiness: strategy and technology, FIA Business School, Brazil. Master in sustainability, Pontificia Universidade Católica do Rio Grande do Sul. Master in environmental, social and governance management (ESG). Pontifical Catholic University of Rio de Janeiro. He has specialisations in agribusiness from ESAN Business School in Peru and is a teacher and trainer in higher education from Cambridge University, England and an agronomist by profession. He has taught at universities in Mexico, Chile, Colombia and Ecuador. Currently, associate professor at the Politécnico Grancolombiano and certified researcher by Colciencias-Colombia, Renacyt-Peru, and Senescyt-Ecuador.

Alfonso Omaña Guerrero, Universidad de los Andes

PhD in Pedagogy, Universidad de Los Andes-Venezuela, Master in Business Management, Universidad del Táchira-Venezuela, Industrial Engineer, Universidad del Táchira-Venezuela. He was international guest professor at The University of Kansas, UEES Ecuador, Universidad Libre de Colombia, CEIPA Business School-Colombia. Junior Researcher Colombia, Associate Researcher Venezuela. Full Professor Universidad de Los Andes-Venezuela.

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