AI on the Screen: How Artificial Intelligence is Transforming Visual Communication

Authors

DOI:

https://doi.org/10.31637/epsir-2025-382

Keywords:

Visual communication, Innovation, Artificial intelligence, Technologies, Artificial Intelligence, audiovisual content, Transformation, Digital age

Abstract

Introduction: The objective of the study is to explore how advances driven by artificial intelligence are shaping the future of visual communication and understand how it is impacting the generation of visual content. Methodology: The methodology consists of a multidisciplinary approach that combines the review on the topic in the field of AI-driven visual communication by using qualitative and quantitative data collection techniques to examine the impact of AI on the generation, editing and consumption of visual content. Results: More than 50% of participants supported the idea that AI contributes to improving the quality of images and videos, allowing better visual communication. Discussion: AI is part of the advancement of visual communication, given its ability to improve efficiency and automate creative processes; however, it also produces concerns, such as the lack of originality in the design, the risk of homogenization. Conclusions: Among the benefits of using AI, the following stand out: the restoration of old audiovisual content, the promotion of creativity and time savings, and from this arises the need to learn about AI management.

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Author Biographies

Tania Flores Valdiviezo, Universidad Bolivariana del Ecuador

Tania Flores Valdiviezo is an outstanding professional and specialist in graphic design and audiovisual communication, with notable experience in digital post-production, video editing and special effects. As a teacher, she has authored several academic programs and currently teaches classes at higher education institutions. His career includes work in television channels and marketing departments, where he has applied his creative talent. She is currently director of the Audiovisual Design and Production area of ​​the marketing department at her workplace. Additionally, she is passionate about photography and illustration, using art and technology as a reflection of her commitment to justice and cultural expression.

Español Español, Universidad Bolivariana del Ecuador

Yesenia Miranda Fonseca is a professional communicator with extensive experience in corporate communications, crisis management and social media strategies. She has worked as a scriptwriter and broadcaster, and is currently dedicated to teaching in higher education institutions. She excels in organizing events and awareness campaigns, demonstrating her ability to connect with the public and transmit effective messages. Her commitment to continuous professional and academic development positions her as an expert in internal communications, social media and digital journalism.

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Published

2024-11-21

How to Cite

Flores Valdiviezo, T., & Español, E. (2024). AI on the Screen: How Artificial Intelligence is Transforming Visual Communication. European Public & Social Innovation Review, 10, 1–20. https://doi.org/10.31637/epsir-2025-382

Issue

Vol. 10 (2025)

Section

Research and Artificial Intelligence

License

Copyright (c) 2024 Tania Flores Valdiviezo, Yesenia Miranda Fonseca

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