From cruises to Norway to beach trains. Advertising and tourism in Sevilla (1930-1936)

Authors

DOI:

https://doi.org/10.31637/epsir-2024-429

Keywords:

Seville, Tourism, 1930s, Advertising, Press, Holidays, Travel, Lisure

Abstract

Introduction: The objective of this research is to determine the typology of the tourist offer aimed at Sevillian travelers of the time, what destinations and what motivation was offered to them to travel. Methodology: We have used a double methodology, the first of a quantitative type, with 106 press announcements collected; and subsequently we have applied the qualitative content analysis. Results: We have catalogued six different types of tourist offer: health tourism in spas, maritime cruises, religious tourism, hotel offer, beach destinations and event tourism. Conclusions: In a context of serious economic crisis that affected the city after the 1929 Exhibition, there was a varied tourist offer, aimed mostly at the classes with high purchasing power, and a minimal offer aimed at the popular classes, limited to short trips to the beaches of Huelva and Cádiz.

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Author Biographies

Juan Carlos Rodríguez Centeno, University of Seville

Full Professor since 2009. Director of the Department of Audiovisual Communication and Advertising (2014-2022). Research interests: Advertising and persuasive communication, history of advertising and tourism, and music and popular culture.

Isabel Jorquera Fuertes, Centro Universitario EUSA.

Professor at the EUSA University Center. Specialist in advertising creativity, history of advertising, propaganda and tourism, and popular culture.

References

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Checa Godoy, A. (2005). Las rutas de la publicidad en Andalucía. Fundación José Manuel Lara.

Delegado de Turismo (26 de octubre de 1930). Una carta del delegado de Turismo. ABC de Sevilla, p. 43.

Directiva Guías Intérpretes de Sevilla (24 de octubre de 1930). Los guías intérpretes. ABC de Sevilla, p. 36.

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Moreno Garrido, A. (2022). De forasteros y turistas. Una historia del turismo en España (1880-1936). Marcial Pons Historia.

Pellejero Martínez, C. y García Gómez, J. J. (2022). Historia económica del turismo en España (1820-2020). Pirámide.

Vallejo, R. y Larrinaga, J. (2018). Los orígenes del turismo en España. El nacimiento de un país turístico. 1900-1939. Sílex Universidad.

Vallejo Pousada, R. (2022). Historia del turismo en España. 1928-1962. Economía, política y administración turística. Sílex Universidad.

Villar Lama, A. y Fernández Tabales, A. (2017). Reconstruir la historia del turismo a través de la prensa: la evolución del espacio turístico de Sevilla (1915-2015). Cuadernos Geográficos, 56(1), 290-321. https://revistaseug.ugr.es/index.php/cuadgeo/article/view/4714

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Published

2024-08-23

How to Cite

Rodríguez Centeno, J. C., & Jorquera Fuertes, I. (2024). From cruises to Norway to beach trains. Advertising and tourism in Sevilla (1930-1936). European Public & Social Innovation Review, 9, 1–17. https://doi.org/10.31637/epsir-2024-429

Issue

Vol. 9 (2024)

Section

INNOVATING BUSINESS NARRATIVES: PERSUASION AND ADAPTATIONS TO THE NEW SOCIETY

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Copyright (c) 2024 Juan Carlos Rodríguez Centeno, Isabel Jorquera Fuertes

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