The Impact of Artificial Intelligence on Professional Profiles in the Radio Industry

Authors

DOI:

https://doi.org/10.31637/epsir-2025-486

Keywords:

Artificial Intelligence, Radio, Professional Profile, Role, Competence, Automation, Transcription, Ethics

Abstract

Artificial Intelligence (AI) has significantly impacted radio through the incorporation of AI-based technologies. This implementation has led to substantial changes in the professional profiles within this medium. Methodology: The methodology employed in this research is exploratory and descriptive in nature. A systematic review of the literature in specialized journals was conducted. Additionally, in-depth interviews were carried out with experts in the field. Results: The results demonstrate that the implementation of AI has caused a significant transformation in the professional profiles of radio. New specific profiles have been created that did not previously exist, and traditional generic profiles have incorporated new competencies and skills. Discussion: AI has enabled the automation of various tasks, leading to significant improvements in all stages of the radio process. Moreover, automation allows radio professionals to focus on higher value-added tasks. Conclusions: It can be concluded that the implementation of AI in the radio field presents new opportunities for professionals in the sector. These opportunities are conditioned by the professionals' willingness to adapt to the demands of the labor market and acquire the necessary competencies.

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Author Biographies

Tania Blanco Sánchez, University of Extremadura

PhD in Audiovisual Communication and Advertising from the University of Extremadura and a degree in Journalism from the Autonomous University of Barcelona. She is a lecturer in the Department of Information and Communication at the University of Extremadura. Her main lines of research are organisational communication and online corporate communication.

Daniel Martín Pena, University of Extremadura

PhD in Education and Media from the University of Huelva and Master in Communication and Audiovisual Education from the same University. Degree in Audiovisual Communication from the University of Extremadura (UEx). His research career has been recognised with 2 sexenios of research (2011-2016 and 2017-2022). Currently, Dean of the Faculty of Documentation and Communication Sciences at the University of Extremadura.

Miguel Ángel Ortiz Sobrino, Complutense University of Madrid

Full Professor at the Complutense University, since 2019. He has been delegate of MediaLablnforadio in the Faculty of Information Sciences, with appointment of the Rector of that University, between 2009 and h 2018.He belongs to the Research Group of the Faculty of Information Sciences MDCS: Mediation of Social Communication, research group that has achieved the qualification of excellent in the internal evaluation of the UCM .He is a collaborating researcher of the Research Group GICID-Research Group in Communication and Digital Information- of the University of Zaragoza. He is a full-time member of the group of researchers working on the project I-DI MEDIATIC COMPETENCIES OF THE CITIZENSHIP IN EMERGING DIGITAL MEDIA (SMARTPHONES AND TABLETS): INNOVATIVE PRACTICES AND EDUCOMUNICATIVE STRATEGIES IN MULTIPLE CONTEXTS.

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Published

2024-11-21

How to Cite

Blanco Sánchez, T., Martín Pena, D., & Ortiz Sobrino, M. Ángel. (2024). The Impact of Artificial Intelligence on Professional Profiles in the Radio Industry . European Public & Social Innovation Review, 10, 1–16. https://doi.org/10.31637/epsir-2025-486

Issue

Vol. 10 (2025)

Section

Research and Artificial Intelligence

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Copyright (c) 2024 Tania Blanco Sánchez, Daniel Martín Pena, Miguel Ángel Ortiz Sobrino

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