Content creators and journalists in the Spanish sports press: cases, strategies and trends
DOI:
https://doi.org/10.31637/epsir-2024-596Keywords:
sports journalists, youtubers, content creators, personal branding, insiders, Twitch, sports information, IbaiAbstract
Introduction: One of the main consequences that the digital ecosystem has brought to sports journalism is the confluence of professional journalists and content creators; this coexistence is redefining practices, content, formats and ways of addressing audiences. Methodology: In this article we have detected, classified and investigated different typologies of sports content creators through case analysis and studied their production and promotion dynamics through specific cases. Through content analysis and qualitative interviews we have determined the models of coexistence with the digital sports press in Spain and the resulting scenario. Results: The results were conclusive: competition with content creators is relegating traditional sports media to an increasingly secondary position in new platforms. Discussion: This situation calls into question the role of the media as containers for journalists articulating their own communities. Conclusions: In this context, sports journalists themselves are finding new professional opportunities in their collaboration with content creators, just as some are embarking on their own projects thanks to these new platforms without the intermediation of the media.
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