Internal Communication and the promotion of emotional Well-Being at the Polytechnic of Portalegre

Authors

DOI:

https://doi.org/10.31637/epsir-2024-761

Keywords:

organizational and institutional communication, internal communication, emotional communication, digital communication, public relations, emotional well-being, Polytechnic Institute of Portalegre, Portugal

Abstract

Introduction: Emotional well-being is gaining relevance in Internal Communication in the organisational context, especially after the covid-19 pandemic. The Polytechnic of Portalegre, a public higher education institution in Portugal, has been developing communication strategies aimed at its internal audiences. This study pretends to understand whether there is a strategy aligned with this theme. Methodology: The main question is: has the institution organised an internal communication policy to promote emotional wellbeing? To what extent is this reflected in digital communication? Adopting a qualitative approach, we conducted semi-directive interviews in the context of the institution and carried out content analysis of posts on Instagram. Results: The results show that the Polytechnic carries out actions to promote Well-being among its internal audiences, especially through the UBUNTU programme. With regard to communication on Instagram, the involvement of the various internal audiences stands out. Discussion: By placing internal audiences at the centre of communication, the institution is reinforcing their importance and value, with the aim of contributing to the creation of an environment of trust, which is essential for emotional well-being. Conclusions: The internal communication strategy is aligned with practices to promote emotional well-being, which aim to foster a sense of community and belonging.

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Author Biographies

Márcia Marat Grilo, Polytechnic Institute of Portalegre

PhD in Information and Communication Sciences from the University of Nice/Côte d'Azur, France. Adjunct Professor at the Polytechnic Institute of Portalegre and integrated researcher at CARE - Health and Social Sciences Research Center (Portalegre) and collaborating researcher at ICNOVA - Nova Communication Institute, Strategic Communication group (Lisbon), Portugal. She is interested in the following areas of research: Organizational Communication and Public Relations; Digital Communication; Communication and Social Change; Internal Communication and Well-being; Political Communication; Communication and Religious Organizations.

Cláudia Pacheco, Polytechnic Institute of Portalegre

PhD in Information and Communication Sciences from the University of Extremadura, Spain. Adjunct Professor at the Polytechnic Institute of Portalegre, Portugal. She is interested in the following research areas: Organizational Communication and Public Relations; Digital Communication; Communication and Social Change; Internal Communication and Well-being.

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Published

2024-11-14

How to Cite

Marat Grilo, M., & Pacheco, C. (2024). Internal Communication and the promotion of emotional Well-Being at the Polytechnic of Portalegre. European Public & Social Innovation Review, 9, 1–19. https://doi.org/10.31637/epsir-2024-761

Issue

Vol. 9 (2024)

Section

INNOVATING IN COMMUNICATIVE DISCOURSES

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Copyright (c) 2024 Márcia Marat Grilo, Cláudia Pacheco

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