Propuesta metodológica para el análisis de portadas de medios digitales

Borja Ventura-Salom; María Tabuenca Bengoa; Laura González-Díez

doi:10.31637/epsir-2024-790

Authors

Borja Ventura-Salom Universidad San Pablo CEU https://orcid.org/0000-0001-5152-1357
María Tabuenca Bengoa Universidad San Pablo CEU https://orcid.org/0000-0002-4486-9387
Laura González-Díez Universidad San Pablo CEU https://orcid.org/0000-0003-1209-8845

DOI:

https://doi.org/10.31637/epsir-2024-790

Keywords:

front pages, information architecture, digital media, design, journalism, El País, El Mundo, web pages

Abstract

Introduction: The specificities of the digital environment have brought about profound changes in traditional journalistic uses, standards and formats. In this sense, front pages in digital media fulfil different functions to those of their counterparts in print media and they do so through specific practices to deal with these specific circumstances -such as length, technical limitations or update rates, among other issues-. Methodology: This research proposes an analysis sheet for the systematic collection of data on the design, structure, content and elements of any digital media front page, and tests it with the digital editions of El País and El Mundo. Results: The result is a consistent and useful tool for further analysis of these new forms of journalistic communication. Discussion: It would be feasible to raise possible adaptations of the sheet depending on the type of research that is intended to be carried out. Conclusions: In order to investigate these digital front pages as differentiated elements, it is essential to have a specific instrument adapted to their characteristics, such as the one included in this proposal.

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Author Biographies

Borja Ventura-Salom, Universidad San Pablo CEU

PhD in Journalism from the UC3M and Master's Degree in Media Research from the UC3M. Collaborating Professor at the Department of Journalism and Digital Narratives of the USP-CEU. Member of the GIR ICOIDI, of the USP, collaborator of the GCID Nodes, of the URJC. Researcher at Iberifier Plus, an observatory promoted by the European Commission. Member of the technical editorial board of the journal index.comunicación (Scopus Q1). He has worked in media such as Yorokobu, Atresmedia, elEconomista, 20Minutos, Tiempo, ElDiario.es or Jot Down, among others. He was Head of Communications at the Spanish Government's Secretary of State for Digitalisation and AI. Author of ‘Guztiak’, a book on the end of ETA.

María Tabuenca Bengoa, Universidad San Pablo CEU

PhD in Journalism, she is Associate Professor at the Universidad San Pablo-CEU. Member of the consolidated group ICOIDI, of the USP-CEU, of the high performance research group INECO and of the consolidated innovation group NODOS, both of the URJC. Member of the editorial team of the journal index.comunicación (Scopus Q1). His line of research revolves around Graphic Design and Typography, and his publications focus mainly on poster design and design in the urban environment, as well as in the film industry and publication design. She has published and reviewed articles in scientific journals and is invited to different seminars related to design and participates in national and international conferences and congresses as a speaker.

Laura González-Díez, Universidad San Pablo CEU

Professor in the Faculty of Humanities and Communication Sciences at CEU San Pablo University. Principal researcher of the consolidated group ICOIDI (Research in Communication through Image and Design). PhD in Information Sciences (UCM), her research revolves around journalistic design and the typographic evolution of newspapers and magazines. Author of more than thirty articles in specialised journals, seven books and more than fifty chapters in collective works. She has been director of the Department of Audiovisual Communication and Advertising at USP-CEU (2015-2019) and academic secretary of the same (2007-2015), as well as director of the News Graphics section (2007-2015) and director of the SAI-CA Research Support Service (2015-2017).

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