Realidad Aumentada en educación y marketing digital: Una revisión sistemática de la literatura y su impacto transformador
DOI:
https://doi.org/10.31637/epsir-2024-989Palabras clave:
realidad aumentada, educación, marketing digital, interactividad, inmersión, transformación digital, participación del consumidorResumen
Introducción: La realidad aumentada (RA) emerge como una tecnología revolucionaria en educación y marketing digital, que ha ganado relevancia por su capacidad de transformar la educación y el marketing digital, superponiendo información digital sobre el mundo real para crear experiencias interactivas. Este estudio revisa sistemáticamente la literatura para explorar su impacto y potencial transformador. Metodología: Esta revisión sistemática utiliza la metodología PRISMA para explorar aplicaciones, beneficios y desafíos de la RA. Resultados: Los resultados muestran que la RA en educación mejora el aprendizaje inmersivo y personalizado, mientras que en marketing digital aumenta la interacción y satisfacción del consumidor. Sin embargo, enfrenta desafíos tecnológicos y de adopción. Discusión: La RA transforma prácticas educativas y de marketing, pero necesita superar desafíos tecnológicos y de adopción para maximizar su efectividad. Conclusiones: La RA tiene un impacto transformador en educación y marketing digital, ofreciendo oportunidades significativas para mejorar el aprendizaje y la interacción del consumidor. Esta revisión sistemática destaca la necesidad de continuar investigando y desarrollando esta tecnología emergente.
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Derechos de autor 2024 María García de Blanes Sebastián, Marisol Carvajal Camperos, Daniel Corral De la Mata
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