Simulación de entornos laborales con IA en la educación de diseño digital en línea

Antonio Herrera Delgado

doi:10.31637/epsir-2025-1871

Authors

Antonio Herrera Delgado International University of La Rioja https://orcid.org/0000-0002-0369-0196

DOI:

https://doi.org/10.31637/epsir-2025-1871

Keywords:

Artificial intelligence, Graphic design, Online education, Chatbots, Professional roles, Work environment, Specialized feedback, Educational interaction

Abstract

Introduction: The popularization of artificial intelligence (AI) has generated uncertainty in the academic field. This study explores the use of AI in online graphic design education. Introduction: This study explores the integration of chatbots representing corporate roles in a transversal project of an online digital design degree, aiming to complement teaching tasks, create a sense of community, and bring students closer to a simulated business context. Methodology: An action-research approach was employed with a theoretical-practical methodological design, supported by interviews with teachers and students, and the analysis of student-chatbot interactions. Surveys were also conducted with volunteer students. Results: The chatbots provided specialized and fluid feedback, realistically simulating a work context. Discussion: The integration of AI in the academic environment enhances the learning experience and student autonomy. Most of the consulted studies support the inclusion of these technologies, highlighting their ability to simulate professional interactions and improve practical and social skills. Conclusions: Assistive chatbots are useful in online graphic design education, better preparing students for the real-world job market.

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Author Biography

Antonio Herrera Delgado, International University of La Rioja

Director and Professor of the Digital Design Degree at the International University of La Rioja (UNIR) since 2018, where he also teaches Fundamentals of Design, Final Art, New Media and Graphic Production. In addition, he supervises bachelor's and master's degree final projects. Previously, he was a trainer of professional certificates at Grupo Colon IECM and Grupo Femxa, teaching courses in Editorial Production and Multimedia Editorial Products. He has experience in UI/UX design, motion graphics and development of online courses in companies such as Infova Automoción and Telefónica I+D+i. He holds a degree in Fine Arts and Audiovisual Communication from the Complutense University of Madrid.

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