Sustainable development in the Spanish media: content analysis and case study

Vanessa Roger-Monzó; Fernando Castelló-Sirvent

doi:10.31637/epsir-2025-1409

Autores/as

Vanessa Roger-Monzó Universitat de València https://orcid.org/0000-0002-7498-0406
Fernando Castelló-Sirvent Universitat Politècnica de València https://orcid.org/0000-0002-2088-0039

DOI:

https://doi.org/10.31637/epsir-2025-1409

Palabras clave:

sustainability, socio-technical transition, blockchain, technology, media, press, content analysis, case study

Resumen

Introduction: Sustainability is a field of research that concerns today's society. This research has three objectives. Firstly, to analyse the main thematic lines published in the Spanish press on innovation, technology, and their impact on sustainability during the 2014-2019 period. Second, to identify emerging discourses on disruptive technologies and their applicability. Third, from the media representation of the analysed news, build a case study that allows a deep understanding of these technologies' impact on sustainable development. Methodology: News gathering is done using Factiva®, a tool by Dow Jones & Company ©. A sample of 12,647 news items has been obtained. Content analysis is done with T-Lab software. Results: The results suggest that the press uses heterogeneous discourses to construct Spanish public opinion on sustainable development. Blockchain is presented as a disruptive technology for innovations aimed at sustainability. Discussions: Integrating blockchain in food distribution chains transforms traditional business models into more sustainable models. Conclusions: This technology improves food safety risk management and promotes local consumption models.

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Biografía del autor/a

Vanessa Roger-Monzó, Universitat de València

She holds a PhD (2010) in Audiovisual Communication from the Polytechnic University of Valencia. She studied the degree in Information Sciences, area of Visual and Auditory Image (2000). She also holds a degree in Journalism (2005) and in Advertisement and Public Relations (2015). Her professional experience has been in television and as an independent marketing and communications consultant for over 20 years. Since 2008 she has taught at various universities. She is currently a professor and researcher at the University of Valencia, where she is part of the Scienceflows group and coordinates the IAcom project. In 2020 she obtained recognition as a Fellow of the Higher Education Academy (FHEA) and has six years of research.

Fernando Castelló-Sirvent, Universitat Politècnica de València

He is an Economist and Associate Professor in the Department of Business Management of the Polytechnic University of Valencia (UPV), Spain. He holds a Ph.D. in Business Management from the University of Valencia. His research fields include artificial intelligence and its applications, sustainable transitions, strategy, crisis management, think-tanks and public policy, entrepreneurship, and teaching innovation. His teaching experience has been developed in strategy, business information systems, international trade, international economics and Spanish economics. For more than two decades, he worked as a senior strategy advisor to family businesses and has led multiple research and knowledge transfer projects.

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