The Role of Digital Innovation in MSME Growth: A Social Economy Perspective for Sustainable Development
DOI:
https://doi.org/10.31637/epsir-2026-1954Palabras clave:
Digital Innovation, MSME Growth, Social Economy, Financial Inclusion, E-commerce Adoption, Cybersecurity Challenges, Digital Transformation, Policy RecommendationsResumen
Introduction: The rapid advancement of digital technology has transformed business operations, presenting both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs). Digital innovation plays a crucial role in enhancing business growth, financial inclusion, and market competitiveness, particularly within the framework of the social economy. However, MSMEs often face barriers in adopting digital technologies due to financial constraints, lack of technical expertise, cybersecurity risks, and regulatory complexities. This study aims to analyze the impact of digital innovation on MSME growth, identify challenges in digital adoption, explore alignment with social economy principles, and propose policy recommendations to support MSME digital transformation. Methodology: Using a qualitative case study approach, this research collected data through semi-structured interviews with MSME owners, industry experts, and policymakers. Results and discussion: The findings indicate that MSMEs adopting e-commerce platforms, social media marketing, fintech solutions, and cloud-based management tools experience higher revenue growth, broader customer reach, and improved operational efficiency. However, challenges such as limited funding, digital illiteracy, and cybersecurity vulnerabilities hinder widespread adoption. Conclusion: The study concludes that digital transformation is a key enabler of sustainable MSME growth and offers policy and strategic recommendations to support small businesses in overcoming digital barriers.
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