La competitividad en microempresas del sector terciario: Un estudio cualitativo por medio del Método Delphi
DOI:
https://doi.org/10.31637/epsir-2026-2052Palabras clave:
Método Delphi, Estudio cualitativo, Competitividad, Teoría de Recursos y Capacidades, Microempresas, Sector terciario, Valle de Aburrá, ColombiaResumen
Introducción: La investigación cualitativa ha emergido como una metodología clave en diversas disciplinas académicas, destacándose por proporcionar una comprensión profunda y contextualizada de los fenómenos estudiados. Metodología: El método Delphi es una técnica de investigación cualitativa que se utiliza para alcanzar un consenso informado entre un grupo de expertos a través de rondas de cuestionarios y el permite manejar problemas complejos y explorar áreas con información limitada. Para este estudio se tomó un grupo de 42 expertos, separados en 3 segmentos para intentar apreciar las diferencias de percepciones frente a los criterios propuestos. Resultados: Se ha podido encontrar un consenso entre los Centros de Emprendimiento con un enfoque estructural y uno operativo para los Expertos gremiales. De otro lado, las respuestas de los empresarios varían de acuerdo con sus prácticas y actividades económicas. Discusión: Los resultados llevan a cuestionarse sobre cuáles son las verdaderas acciones y enfoques que permiten que una microempresa del sector terciario sobrepase el umbral de los 5 años y pueda perdurar en el tiempo. Conclusiones: Se evidencia un consenso alto para la gran mayoría de variables, especialmente las ”tradicionales”, se ha podido ver que los resultados varían entre los segmentos más académicos y aquellos más prácticos.
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Derechos de autor 2025 Jaime Miguel Losada Strange, José Armando Hernández Bernal
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