Imagen de los destinos turísticos sostenibles en los medios sociales: una revisión de literatura

Autores/as

DOI:

https://doi.org/10.31637/epsir-2024-835

Palabras clave:

Revisión de literatura, Imagen de destino turístico, Marketing digital de destino, Turismo Sostenible, Actitudes sostenibles, Redes sociales, User-Generated Content (UGC), Electronic Word-ofMouth (eWoM)

Resumen

Introducción: El sector turístico enfrenta crecientes presiones para adoptar prácticas sostenibles que equilibren el desarrollo económico, la protección ambiental y la equidad social. Esta revisión de la literatura examina la investigación sobre turismo sostenible, contenido generado por el usuario (UGC) e imagen de destino, identificando tendencias y desafíos. Materiales: Artículos en inglés indexados en Web of Science Metodología: A través de un análisis bibliométrico utilizando VOSviewer y Biblioshiny. Resultados y discusión: Los resultados muestran un aumento en la producción científica entre 2017 y 2024, con un notable incremento en el uso de términos como "imagen de destino" y "turismo sostenible". China, España y Portugal destacan como líderes en la investigación, con China mostrando una fuerte centralidad y colaboración internacional. Conclusiones: El estudio revela la necesidad de integrar términos de sostenibilidad en la promoción en redes sociales por parte de las Organizaciones de Gestión de Destinos (DMO) y subraya el impacto del Big Data en el turismo sostenible. Se recomienda ampliar la revisión utilizando bases de datos adicionales y explorar más a fondo cómo las prácticas sostenibles pueden mejorar la imagen del destino y mitigar las externalidades del turismo, influyendo en el UGC.

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Biografía del autor/a

Mar Gil-Cruz, Universitat Oberta de Catalunya

Profesional con más de 20 años de experiencia en la promoción del turismo en Cataluña y doctorando en Turismo en la Universitat Oberta de Catalunya (UOC). Gestiona las Oficinas de Turismo de Cataluña en Barcelona, liderando equipos, gestionando presupuestos y desarrollando estrategias regionales. Forma parte del Grupo de Sostenibilidad de la City Destinations Alliance, centrado en el impacto positivo del turismo. Posee un Máster en Turismo Sostenible y TIC por la UOC, galardonado con el premio a mejor TFM en turismo sostenible por REDIntur 2022. Sus habilidades incluyen planificación estratégica, análisis de datos, liderazgo de equipos y comunicación multilingüe. Su objetivo es fomentar el desarrollo sostenible del turismo mediante la innovación y la colaboración.

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Publicado

2024-09-24

Cómo citar

Gil-Cruz, M. (2024). Imagen de los destinos turísticos sostenibles en los medios sociales: una revisión de literatura. European Public & Social Innovation Review, 9, 1–21. https://doi.org/10.31637/epsir-2024-835

Número

Sección

Humanismo y Ciencias Sociales