Imagen de los destinos turísticos sostenibles en los medios sociales: una revisión de literatura
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https://doi.org/10.31637/epsir-2024-835Palabras clave:
Revisión de literatura, Imagen de destino turístico, Marketing digital de destino, Turismo Sostenible, Actitudes sostenibles, Redes sociales, User-Generated Content (UGC), Electronic Word-ofMouth (eWoM)Resumen
Introducción: El sector turístico enfrenta crecientes presiones para adoptar prácticas sostenibles que equilibren el desarrollo económico, la protección ambiental y la equidad social. Esta revisión de la literatura examina la investigación sobre turismo sostenible, contenido generado por el usuario (UGC) e imagen de destino, identificando tendencias y desafíos. Materiales: Artículos en inglés indexados en Web of Science Metodología: A través de un análisis bibliométrico utilizando VOSviewer y Biblioshiny. Resultados y discusión: Los resultados muestran un aumento en la producción científica entre 2017 y 2024, con un notable incremento en el uso de términos como "imagen de destino" y "turismo sostenible". China, España y Portugal destacan como líderes en la investigación, con China mostrando una fuerte centralidad y colaboración internacional. Conclusiones: El estudio revela la necesidad de integrar términos de sostenibilidad en la promoción en redes sociales por parte de las Organizaciones de Gestión de Destinos (DMO) y subraya el impacto del Big Data en el turismo sostenible. Se recomienda ampliar la revisión utilizando bases de datos adicionales y explorar más a fondo cómo las prácticas sostenibles pueden mejorar la imagen del destino y mitigar las externalidades del turismo, influyendo en el UGC.
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