Imagen de los destinos turísticos sostenibles en los medios sociales: una revisión de literatura

Mar Gil-Cruz

doi:10.31637/epsir-2024-835

Authors

Mar Gil-Cruz Open University of Catalonia https://orcid.org/0009-0000-7542-9176

DOI:

https://doi.org/10.31637/epsir-2024-835

Keywords:

Literature Review, Tourism Destination Image (TDI), Destination Marketing Organization (DMO), Sustainable Tourism, Sustainable Actitudes, Social Media, User-Generated Content (UGC), Electronic Word-of Mouth (eWoM)

Abstract

Introduction: The tourism sector faces increasing pressures to adopt sustainable practices that balance economic development, environmental protection, and social equity. This literature review examines research on sustainable tourism, user-generated content (UGC), and destination image, identifying trends and challenges. Materials: English articles indexed in Web of Science. Methodology: Through a bibliometric analysis using VOSviewer and Biblioshiny. Results and discussion: The results show an increase in scientific production between 2017 and 2024, with a notable increase in the use of terms such as "destination image" and "sustainable tourism". China, Spain and Portugal stand out as leaders in research, with China showing strong centrality and international collaboration. Conclusions: The study reveals the need to integrate sustainability terms into social media promotion by Destination Management Organizations (DMOs) and underlines the impact of Big Data on sustainable tourism. It is recommended to expand the review by using additional databases and further explore how sustainable practices can improve the image of the destination and mitigate the externalities of tourism, influencing UGC.

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Author Biography

Mar Gil-Cruz, Open University of Catalonia

Professional with more than 20 years of experience in tourism promotion in Catalonia and PhD in Tourism at the Universitat Oberta de Catalunya (UOC). She manages the Catalan Tourism Offices in Barcelona, leading teams, managing budgets and developing regional strategies. He is part of the Sustainability Group of the City Destinations Alliance, focused on the positive impact of tourism. She holds a Master's degree in Sustainable Tourism and ICT from the UOC, awarded the prize for best TFM in sustainable tourism by REDIntur 2022. Her skills include strategic planning, data analysis, team leadership and multilingual communication. His goal is to foster sustainable tourism development through innovation and collaboration.

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