La fijación en la ideación de nuevos productos

Claudia Ximena Ayora Piedrahita

doi:10.31637/epsir-2025-1162

Authors

Claudia Ximena Ayora Piedrahita St. Bonaventure University

DOI:

https://doi.org/10.31637/epsir-2025-1162

Keywords:

fixation, creativity, ideation, stimuli, inhibitors, design heuristics, analogical thinking, industrial engineering

Abstract

Introduction: Innovation requires novel ideas, which is affected by fixation. Industrial engineers are agents of innovation and it is relevant to identify aspects that, incorporated into their professional training, allow them to strengthen their creative skills. The study seeks to identify sources of fixation during ideation, as well as stimuli that can reduce it. Methodology: A comparison of the creative skills of 28 students from lower and upper semesters of industrial engineering is made. AUT and RAT are applied as measurement tools. An analysis of the impact of stimuli generated by ideation methods is carried out: brainstorming, design by heuristics and analogical thinking. Results: An increase in the quantity, fluidity and variety of the group was observed with training in convergent and divergent processes, as well as a reduction in fixation from the use of stimuli in the ideation phase. Discussions: AUT training shows an increase in quantity, fluency and variety. The application of stimuli as analog thinking and design by heuristics reduces fixation. Conclusions: Training in divergent, associative and convergent thinking, social interaction and motivation improve the quantity, fluency and novelty of ideas by reducing fixation.

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Author Biography

Claudia Ximena Ayora Piedrahita, St. Bonaventure University

PhD student in engineering. Professional in industrial engineering, with a master's degree in engineering, postgraduate degree in innovation in human talent management and labour relations with training in innovation and methodologies for improving productivity. Research teacher and consultant with more than 24 years of experience in the business and education sector, playing roles in innovation, improvement and digital transformation functions.

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