Indicators for the sustainability of internal communication

Authors

DOI:

https://doi.org/10.31637/epsir-2024-1518

Keywords:

collaborators, company, engagement, indicators, internal communication, managment, sustainability

Abstract

Introduction: Sustainable internal communication involves the establishment of lasting, effective and balanced relationships between all members of the organization, as well as with the environment in which the company operates, with the aim of promoting continuous and harmonious interaction that contributes to long-term development. term of both the company and its collaborators. Methodology: The study adopted a mixed approach that combined both qualitative and quantitative techniques, under an exploratory-descriptive approach. In the initial qualitative phase, virtual meetings were held between the researchers and key informants. For the second stage, and in accordance with the results of the interviews, an online survey was proposed and applied to 20 organizational communicators. Results: In this context and through this research, indicators were identified for the sustainability of internal communication management in private companies in Ecuador. Conclusions: la comunicación interna juega un papel importante para la consecución de los objetivos organizacionales, ya que fomenta en el personal un compromiso con la organización.

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Author Biographies

Mónica Abendaño Ramírez, Universidad Técnica Particular de Loja

Master in Communication Management, DirCom. Currently, she is part of the Department of Communication Sciences as a Research Professor in the Internal Communication line. Co-creator of DialogusCI, the virtual network of Internal Communication in Latin America and executive director of AECI, Ecuadorian Association of Internal Communication.

Nelly Guamán Guadalima, Universidad Técnica de Ambato

PhD student at the Unviersidad Aut´ónoma de Barcelona (Spain). Master's degree in Communication and Journalism Research from the Unviersidad Aut´ónoma de Barcelona (Spain). Degree in Social Communication from Universidad Técnica Particular de Loja (Ecuador). Full-time lecturer in the Communication degree at the Universidad Técnica de Ambato (Ecuador). Works in research lines related to communication, public communication policies and corporate communication.

Jehocasta Fierro Cueva, Universidad Técnica Particular de Loja

Public Relations, Lawyer, Social Communicator and Master in Communication Management. She currently works as Head of Sustainability at Plan International, an NGO that works for children's rights and equality for girls, and as a guest lecturer at the Universidad Técnica Particular de Loja.

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Published

2024-11-26

How to Cite

Abendaño Ramírez, M., Guamán Guadalima, N., & Fierro Cueva, J. (2024). Indicators for the sustainability of internal communication. European Public & Social Innovation Review, 9, 1–21. https://doi.org/10.31637/epsir-2024-1518

Issue

Vol. 9 (2024)

Section

INNOVATING IN COMMUNICATIVE DISCOURSES

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Copyright (c) 2024 Mónica Abendaño Ramírez, Nelly Guamán Guadalima, Jehocasta Fierro Cueva

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