Postulados de emprendimiento basado en modelos teóricos para la toma de decisión : Entrepreneurship postulates based on theoretical models for decision making

Martha Cuellar Chaves

doi:10.31637/epsir-2025-1559

Authors

Martha Cuellar Chaves https://orcid.org/0000-0001-8629-2582

DOI:

https://doi.org/10.31637/epsir-2025-1559

Keywords:

Entrepreneurship, Decisions, Uncertainty, Innovation, Utility, Sustainability, Trends, Risk

Abstract

Introduction: This study recognizes different theoretical conceptualization postulates on market propensities, experiences and trends, identifying the transformation of decision making in entrepreneurship. Methodology: Scenario analysis, to clarify the variables of each theoretical assumption, posing situations to anticipate other risks and decisions. Results: Comparative table of the main concepts and relational graph of the analyzed theories, explaining the fundamentals and techniques of the market for the entrepreneur, exposing how the models can identify scenarios, present probability calculations, anticipate adverse situations, externalities and decision making. decisions to mitigate impacts and take advantage of opportunities. Discussion: It allowed management variables to be framed by presenting theories under the assumption of expected utility, risk management, uncertainty and Bayesian decision, determining the conceptualization that contributes to making decisions in a strategic and effective way, agreeing to take risks. Conclusions: The reflections of theoretical knowledge provide decision outlines that outline the entrepreneur in an increasingly complex and changing environment, considering the uncertainty that is impossible to predict with certainty, but that viable paths can be established and other theories proposed to strengthen entrepreneurship. adapting to the reality of economic markets.

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Author Biography

Martha Cuellar Chaves

Economist - Foreign Trade, Specialist in Finance, Specialist in Pedagogy, Master in Education, PhD in Administrative Management. Junior Researcher, experience in coordination and leadership of academic programs, internationalization coordination, research coordination and entrepreneurship coordination. Certified pedagogical trainer for the development of educational environments from the normative and operative processes of monitoring, evaluation, quality management, didactic resources, curricular management and evaluation management. Knowledge in the design of programs and instructional designs - contents, virtualization of courses, application of virtual education platforms and processes. Teacher in subjects related to economics, finance, entrepreneurship, projects, project planning and evaluation, research, research methodologies, pedagogical training, educational skills and curricular processes.

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