Contribution of strategic foresight to the treatment of stakeholders in public universities
DOI:
https://doi.org/10.31637/epsir-2024-1688Keywords:
stakeholders, strategic foresight, Savage model, actors' game, public universities, University of the Armed Forces ESPE, improvement strategies, higher educationAbstract
Introduction: Stakeholders in an organization influence its operations and are affected by its activities. Analyzing these groups is crucial in business planning and auditing, especially for higher education institutions aiming to improve their growth, sustainability, and acceptance indicators. Methodology: This research applies a strategic planning model based on the actor game for the University of the Armed Forces ESPE, grounded in a prior diagnosis. An analysis of the actors is conducted and, using the Savage and others model, the actor approach is harmonized with the prospective technique. The objective is to identify key actors that influence the institution and develop strategies to strengthen ties with stakeholder groups. Results: It was identified that the institution has a solid and adequate organizational structure. Discussions: The stakeholder rating matrix and their placement in the Savage and others’ quadrants reveal that the university has multiple actors providing essential support for its growth and continuous improvement. Conclusions: The application of the Savage and others model allowed the identification of key actors whose support is essential for the sustainability and competitiveness of the university.
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Copyright (c) 2024 Sandra Patricia Galarza Torres, Lorenzo Adalid Armijos Robles, Nelson Euclides García Osorio, Jaime Luis Cadena Echeverría
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