Cómo promover la innovación social dentro de los Objetivos de Desarrollo Sostenible (ODS): El caso de la Industria Audiovisual en Navarra
How to promote social innovation within Sustainable Development Goals (SDGs): The case of the Audiovisual Industry in Navarre
DOI:
https://doi.org/10.31637/epsir-2023-237Keywords:
innovación social, ODS, audiovisual, Navarra, investigación-acciónAbstract
Este artículo examina la situación de la innovación social en la industria audiovisual, que constituye una laguna en el campo de la gestión de los medios de comunicación en lo que respecta al impulso de la innovación con impacto social. El objetivo principal de este artículo es realizar un estudio para promover la innovación social en la industria audiovisual en el ámbito regional. Mediante la colaboración a través de un caso de investigación-acción con el Cluster Audiovisual de Navarra (CLAVNA), esta investigación se centra en Objetivos de Desarrollo Sostenible (ODS) específicos relacionados con la igualdad de género, el trabajo decente y el crecimiento económico, y la industria, la innovación y las infraestructuras. Tres son las principales conclusiones de este estudio:
1) Las innovaciones tecnológicas son cruciales para promover la innovación social;
2) se advierte la necesidad de la co-creación público-privada para el desarrollo de la industria con foco;
3) se ve necesario centrar esfuerzos en la innovación social de empresas basadas en animación y videojuegos. para atraer desarrollo e inversiones.
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