Solar Innovation and University Branding: A Triple Impact Model in Ecuador
DOI:
https://doi.org/10.31637/epsir-2026-2500Keywords:
social innovation, university branding, sustainable technology, triple impact model, innovation ecosystems, digital transformation, university social responsibility, community developmentAbstract
Introduction: This research examines how social innovation through solar energy projects influences university brand positioning. The study focuses on the “Masa 1 Project” of the Universidad Bolivariana del Ecuador (UBE), conceived as a triple-impact model: social, environmental, and institutional. Methodology: A mixed-methods approach was applied, combining quantitative analysis of digital metrics with qualitative evaluation of social impact. Key performance indicators (KPIs) were tracked on social media, and socioeconomic outcomes were measured within the beneficiary community during 2024–2025. Results: The implementation of the photovoltaic system benefited twelve crab-fishing families by eliminating kerosene use and enabling sustainable refrigeration, thus improving income. The digital strategy achieved 114,000 Facebook followers, a 93% increase in YouTube growth, and 3,740 project-specific views. Discussion: The findings reveal that social innovation projects create synergies between academic excellence and community development, enhancing institutional reputation through measurable impact. Conclusions: The triple-impact model demonstrates how universities can lead sustainable and replicable initiatives that integrate social innovation and strategic brand positioning in higher education.
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