The genesis of video and its innovative debut in audiovisual creation

Authors

DOI:

https://doi.org/10.31637/epsir-2024-479

Keywords:

Video, audiovisual technology, television, creation, video art, video shooting, video tape recorder, video editing

Abstract

Introduction: The research provides a comprehensive and reflective overview of the birth and evolution of video during its first decade of development. Its impact on the production and consumption of audiovisual content is studied. Methodology: the study adopts a comprehensive methodological approach that encompasses exploratory, descriptive, explanatory elements and engages in an exhaustive review of the available material, including technical, historical, socio-cultural aspects and their implications for audiovisual creation. Results and discussions: the article explains how affordable portable video recorders expanded the possibilities for content production and distribution, allowing a wider variety of creators to participate in visual storytelling. It also highlights how television and video have become essential tools in a number of key fields in society, transcending the boundaries of entertainment to encompass medicine, education and security. Conclusions: The widespread adoption of video has transformed both the practice and perception of audiovisual production, becoming a powerful tool for artistic expression and visual storytelling, whose impact endures in contemporary society.

Downloads

Download data is not yet available.

Author Biography

Francisco José Gómez Díaz, Rey Juan Carlos University

Professor at the Universidad Rey Juan Carlos de Madrid who teaches subjects related to audiovisual technologies and graphic design. PhD in Audiovisual Communication (UCM), Master in Film, TV and Interactive Media (URJC) and degree in Advertising and Public Relations (UCM). Member of the research group Museum I+D+C (Digital Culture and Hypermedia Museography Laboratory) at the Complutense University of Madrid. In addition to the development of his own independent productions in video support, he maintains collaborations with different artists (such as Eva Lootz) and has extensive experience as a consultant in communication and advertising specializing in social networks and information technologies.

References

Abril, G. (2008). Análisis crítico de textos visuales: Mirar lo que nos mira. Síntesis.

Baigorri, L. (1997). El vídeo y las vanguardias históricas. Universitat de Barcelona.

Baigorri, L. (2004). Vídeo, primera etapa: el vídeo en el contexto social y artístico de los años 60/70. Asociación Cultural Brumaria.

Bartolomé, A. R. (1991). El vídeo. Enseñar vídeo, enseñar con el vídeo. Gustavo Gili.

Bonet, E. (2000). Movimiento Aparente. Concell General del Consorci de Museus de la Comunidad Valenciana.

Bonet, E. (2010). Alter video. En Bonet et al. En torno al vídeo (pp. 90-131). Ayuntamiento de Vitoria/Universidad del País Vasco. https://dialnet.unirioja.es/servlet/libro?codigo=494442

Dolls, J. (2010). Historial del audiovisual magnético televisivo. En Bonet et al. En torno al vídeo (pp. 56-75). Ayuntamiento de Vitoria/Universidad del País Vasco.

Echevarría, G. (1987). El arte y el vídeo. En, M. Palacio. La imagen sublime. Vídeo de creación en España (1970-1987). (p. 25). Ministerio de Cultura - Museo Nacional Centro de Arte Reina Sofía (MNCARS).

Gras, M. (ed.) (2012). Narrativas Digitales y Tecnologías de la Imagen. Casa Asia y Ministerio de Educación, Cultura y Deporte.

Marchán, S. (2010). Del Arte Objetual al Arte de Concepto. AKAL.

Martin, S. (2006). Videoarte. Taschen.

Martínez Abadía, J. (2003). Introducción a la tecnología audiovisual: televisión, vídeo, radio. Paidós.

McLuhan, M (1971). Medium is the Massage. Penguin Publishers.

Meigh-Andrews, C. (2006). A History of Video Art: The Development of Form and Function. Oxford International Publishers. DOI: https://doi.org/10.5040/9781350284777

Mercader, A. (2010). La tecnología vídeo. En Bonet et al. En torno al vídeo (p. 22). Ayuntamiento de Vitoria/Universidad del País Vasco.

Mirzoeff, N. (2003). Una introducción a la cultura visual. Paidós.

Olhagaray, N. (2002). Del videoarte al net-art. LOM Ediciones.

Palacio, M. (1987). La imagen sublime. Vídeo de creación en España (1970-1987). Ministerio de Cultura - Museo Nacional Centro de Arte Reina Sofía (MNCARS).

Pérez, J. R. (1991). El arte del vídeo: introducción a la historia del vídeo experimental. Serbal.

Rush, M. (2002). Nuevas expresiones artísticas del siglo XX. Destino.

Wyver, J. (2009). TV against TV: Videoart on Television. En S. Comer (Ed). Film and Video Art. (p. 125). Tate Publishing.

Youngblood, G. (1970). Expanded cinema. Clarke, Irwin & Company Limited.

Published

2024-08-18

How to Cite

Gómez Díaz, F. J. (2024). The genesis of video and its innovative debut in audiovisual creation. European Public & Social Innovation Review, 9, 1–15. https://doi.org/10.31637/epsir-2024-479

Issue

Section

Research articles