Medios digitales e inmersión narrativa. Representación de los personajes de ficción mediante perfiles en redes sociales

Alba García Vega; Iris Barrajón Lara; Rut Martínez Borda; Sara Infante Pineda

doi:10.31637/epsir-2025-597

Authors

Alba García Vega University of Alcalá https://orcid.org/0000-0002-7193-0390
Iris Barrajón Lara University of Alcalá https://orcid.org/0000-0001-6166-3471
Rut Martínez Borda University of Alcalá https://orcid.org/0000-0002-3841-6402
Sara Infante Pineda University of Alcalá https://orcid.org/0000-0002-9642-8719

DOI:

https://doi.org/10.31637/epsir-2025-597

Keywords:

narrative inmersion, fictional characters, fan community, fictional series, participation, social networks, interaction, audience

Abstract

Introduction: The research aims to analyse how the distribution of content through the creation of profiles of fictional characters in social networks contributes to the process of narrative immersion of the audience. To this end, the fictional series SKAM España and #Luimelia, two series that represent a social phenomenon fostered mainly by the distribution of content and participation in social networks, are taken as objects of study. Methodology: A qualitative approach based mainly on ecological and ethnographic perspectives and digital anthropology has been used. Results: The main results involve the comparative reconstruction of both series, in order to analyse the extent to which the contents of the fictional profiles on social networks have contributed to the narrative immersion of the community. Discussion: The creation of fictional profiles of the characters in fictional series contributes to narrative immersion through the personal and emotional identification of the audience and the mimicry of real and narrative time and space during the consumption process. Conclusion: Representing a fiction reality in which narrative events converge with the social practices of the viewers' reality offers the possibility of a natural and spontaneous narrative immersion.

Downloads

Download data is not yet available.

Author Biographies

Alba García Vega, University of Alcalá

Postdoctoral Fellow UAH. PhD in Communication, Information and Technology of the Network Society at the University of Alcalá. Member of the research group ‘Images, Words and Ideas’. Her lines of research focus on the study of the communicative projection of narratives in digital media, technological evolution and the socio-cultural dynamics of interactive media. He has carried out projects and courses focused on the analysis of technologies and the development of digital content adapted to different cultural, creative and educational sectors, developing technological applications based on the inclusion of virtual and augmented reality. His research also focuses on interaction, immersion and narratives in social networks, new technologies and the socio-cultural dynamics of interactive media.

Iris Barrajón Lara, University of Alcalá

FPI-UAH grant holder. Student of the PhD programme in Communication, Information and Technology of the Networked Society at the University of Alcalá. She is a member of the research group ‘Images, Words and Ideas’. Her lines of research focus on analysing the place of communication technologies in the social, cultural and educational spheres. She tries to respond to the transformations that are emerging in society in order to improve the use of these tools and promote their insertion in the lives of citizens. He has carried out projects and courses focused on the creation of educational and cultural digital content through the use and development of different technological tools and applications based on virtual and augmented reality.

Rut Martínez Borda, University of Alcalá

Senior Lecturer in Audiovisual Communication and Advertising. She coordinates the ‘Images, Words and Ideas’ research group and has been a member since 2000. Her main interest focuses on analysing the place of communication tools, which are rapidly transforming society, in the lives of children and young people. From subjects as diverse as education through art, programmes for safe mobility, video games as cultural and educational objects or respect for creation in a field as complex as intellectual property, he tries to find answers that can help educators, parents and teachers to face the different challenges that society presents us with on a daily basis.

Sara Infante Pineda, University of Alcalá

PhD in Communication, Education and Society. Associate Professor at the University of Alcalá. She has more than 16 years of experience as a Producer, Editor and Director of Radio programmes (14 years at ABC Punto Radio, 4 years at Cibeles FM and 2 years at Onda Cero Radio). She received the Antena de Plata 2004 for the Direction and Presentation of special programmes on Punto Radio. His publications include the book Vivir la Radio: empresa, tecnología y audiencia (2018). In addition to radio as a company and as a medium, he analyses the phenomenon of audiences, media consumption habits and the phenomenon of Artificial Intelligence. He belongs to the research group ‘Images, Words and Ideas’.

References

Atarama-Rojas, T. y Mönckeberg Díaz, M. (2021). Los fans en un contexto de audiencias líquidas. Aportes para recuperar un sentido de comunidad en la cultura de medios. Inmediaciones de la comunicación, 16(2), 157-179. https://doi.org/10.18861/ic.2021.16.2.3077 DOI: https://doi.org/10.18861/ic.2021.16.2.3077

Baroni, R. (2022). Por una narratología transmedial. Anuario de letras modernas, 25(1), 106-132. https://doi.org/10.22201/ffyl.01860526p.2022.25.1.1709 DOI: https://doi.org/10.22201/ffyl.01860526p.2022.25.1.1709

Barrajón Lara, I., Martínez-Borda, R. y Lacasa Díaz, P. (2023). Estrategias Transmedia y series de ficción: el caso de #LUIMELIA. En J. de Sola Pueyo et al. (Coords.), Reinventar contenidos en prensa y radio (pp. 140-158). Fragua.

Boellstorff, T., Nardi, B., Pearce, C. & Taylor, T. L. (2012). Ethnography and virtual world: a Handbook of Method. Princeton University Press. DOI: https://doi.org/10.2307/j.cttq9s20

Cascajosa Virino, C. y Molina Cañabate, J. P. (2017). Narrativas expandidas entre la tradición y la innovación: construyendo el universo transmedial de El Ministerio del Tiempo. Tropelias. Revista de Teoría de la Literatura y Literatura comparada, 27, 120-135. https://doi.org/10.26754/ojs_tropelias/tropelias.2017271544 DOI: https://doi.org/10.26754/ojs_tropelias/tropelias.2017271544

Castillo Hinojosa, A. M. (2015). La ficción audiovisual como experiencia dentro y fuera de la Red: la conversación Onlife. Comunicación y medios, 31, 23-42. https://doi.org/10.5354/rcm.v0i32.37156 DOI: https://doi.org/10.5354/0719-1529.2015.37156

Costa-Sánchez, C. y López-García, X. (2020). Narrativas transmedia sociales en el ámbito hispanoamericano (2014-2018). Arte, Individuo y Sociedad, 33(21), 237-257. https://dx.doi.org/10.5209/aris.67561

Duffet, M. (2014). Popular Music Fandom: Identities, Roles and Practices. Routledge.

Floridi, L. (2015). The Onlife Manifesto. Being Human in a Hyperconnected Era. Springer. DOI: https://doi.org/10.1007/978-3-319-04093-6

García García, A. (2007). Principios de interactividad. Televisión interactiva y realidad virtual. Revista del CES Felipe II, 7.

García-Vega, A. y de la Fuente Prieto, J. (2022). La creación de contenidos de ficción juveniles en redes sociales.: interacción entre comunidades de fans y plataformas de TV. ICONO 14, 20(1). https://doi.org/10.7195/ri14.v20i1.1764 DOI: https://doi.org/10.7195/ri14.v20i1.1764

Gee, J. P. (2014). An introduction to discourse analysis: theory and method. Routledge. DOI: https://doi.org/10.4324/9781315819679

Gray, J., Sandvoss, C. & Harrington, C. L. (2017). Fandom: Identities and communities in a mediated world. NYU Press.

Harper, R., Whitworth, E. & Page, R. (2012). Fixity: Identity, Time and Dur on Facebook. AoIR Selected Papers of Internet Research, 2. https://spir.aoir.org/ojs/index.php/spir/article/view/8218

Hidalgo Toledo, J. A. y Ramírez Alvarado, L. F. (2021). Comunicación hipermediática y jóvenes. Sintaxis (edición especial), 83-95. https://doi.org/10.36105/stx.2021edesp50aniv.05 DOI: https://doi.org/10.36105/stx.2021edesp50aniv.05

Horst, H. A. & Miller, D. (2012). Digital anthropology. Berg.

Ivars-Nicolás, B. y Martínez-Cano, F. J. (2020). En busca de narrativa inmersiva con la tecnología de vídeo 360º. Sphera Pública, 1(20), 160-177. https://sphera.ucam.edu/index.php/sphera-01/article/view/395

Jenkins, H. (2010). Piratas de textos: fans, cultura participativa y televisión. Ediciones Paidós.

Jenkins, H. (2018). Fandom, negotiation and participatory culture. En P. Booth (Ed.), A companion to Media Fandom and Fan Studies (pp. 11-26). Wiley-Blackwell. https://doi.org/10.1002/9781119237211.ch1 DOI: https://doi.org/10.1002/9781119237211.ch1

Lacasa, P. (2023). Adolescentes y fans. Prácticas, discursos y comunidades. Peter Lang. DOI: https://doi.org/10.3726/b20101

López, G. y Ciuffoli, C. (2012). Facebook es el mensaje: oralidad, escritura y después… La Crujía.

Limia Fernández, M., López García, X. y Toural Bran, C. (2016). La interactividad y la conversación como motor de la innovación. En C. Sádaba Chalez¬quer y J. A. García Avilés (Eds.). Innovación y desarrollo de los cibermedios en España (pp. 49-60). EUNSA.

Murray, J. H. (1997). Hamlet en la holocubierta: el futuro de la narrativa en el ciberespacio. Paidós Ibérica.

Quintas-Froufe, N. y González-Neira, A. (2014). Audiencias activas: participación de la audiencia social en la televisión. Revista Comunicar, 43(22), 83-90. https://doi.org/10.3916/C43-2014-08 DOI: https://doi.org/10.3916/C43-2014-08

Ratner, C. (2008). Cultural Psychology and qualitative methodology: Scientific and political considerations. Sage Journal: Culture & Psychology, 14(3). 259-288. https://doi.org/10.1177/1354067X08088557 DOI: https://doi.org/10.1177/1354067X08088557

Rodríguez-Mena, M. (marzo, 2001). La perspectiva ecológica de la investigación en ciencias sociales [Ponencia]. Taller XVII Aniversario del CIPS, La Habana, Cuba. https://goo.su/Y8xUVAb

Ruiz Olabuénaga, J., Aristegui, I. y Melgosa, L. (1998). ¿Cómo elaborar un proyecto de investigación social? Universidad de Deusto.

Ruiz Méndez, M. R. y Aguirre Aguilar, G. (2015). Etnografía virtual, un acercamiento al método y a sus aplicaciones. Estudios sobre las Culturas Contemporáneas, 21(41), 67-96.

Ryan, M. L. (2004). La narración como realidad virtual. La inmersión y la interactividad en la literatura y en los medios electrónicos. Paidós Comunicación.

Ryan, M. L. (2019). ¿La narrativa en la realidad virtual? Anatomía de un sueño renacido. En D. Sánchez-Mesa (Ed.), Narrativas transmediales. La metamorfosis del relato en los nuevos medios digitales (pp. 59-84). Gedisa.