A study of the characteristics and functionalities of the interactive community on Waze

Authors

DOI:

https://doi.org/10.31637/epsir-2024-675

Keywords:

Waze, navigation systems, applications, digital communities, brand positioning, software developtment, digital communication, human relationships

Abstract

Introduction:The study has been conducted through a bibliographic review of the existing literature, in order to establish a solid foundation for the empirical analysis. Thus, concepts such as navigation systems, applications, and their types were analyzed, which served as background and provided context for Waze. Methodology: To conduct the study, a bibliographic review of the existing literature was carried out. Subsequently, an analysis of the application was performed through both qualitative and quantitative methods, creating a master table that catalogs the features and functionalities of the Waze community. Results: The results show that there are different types of users, who are retained through rewards that position them. Discussions: In this study, an analysis was conducted on the role of users in Waze and how the community participates in the application. Conclusions: the analysis confirms that the community collaborates both in the development and functioning of the application, participating as informers, verifiers, and content creators.

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Author Biography

Victor Ignacio Palacio Bernad, Jaume I University

Graduate in Journalism and Master's Degree in New Trends and Innovation Processes in Communication from the Universitat Jaume I. I have developed my career as a communication professional in different media and companies, specialising in Corporate Communication. Currently, I am studying for my PhD in Communication Sciences at the Universitat Jaume I.

References

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Published

2024-09-13

How to Cite

Palacio Bernad, V. I. (2024). A study of the characteristics and functionalities of the interactive community on Waze. European Public & Social Innovation Review, 9, 1–20. https://doi.org/10.31637/epsir-2024-675

Issue

Vol. 9 (2024)

Section

Communication

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Copyright (c) 2024 Victor Ignacio Palacio Bernad

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