Efficient Use of AI in Higher Education: Student Perspectives from Scientometrics and Social Listening

Authors

DOI:

https://doi.org/10.31637/epsir-2024-728

Keywords:

Artificial Intelligence, university, bibliometrics, social listening, logistic regression, Efficiency, forecast

Abstract

Introduction: Artificial Intelligence (AI) is gaining prominence in all sectors, including education, therefore the main objective of this research is to explore whether an efficient use of Artificial Intelligence (AI) is being made in the context of university education at the scientific, social and student level. Methodology: at the scientific level, a bibliometric study is carried out, through Rstudio Cloud, of the Web Of Science (WOS) database; at the social level, a social listening analysis is carried out using the Brandwatch tool, and to assess the efficient use of AI by students, SPSS is used to obtain a binary logistic regression. Results: while at the scientific level, concepts related to AI are prioritised, social listening is based on its tools, with the efficient use by students depending on different variables, such as the management of digital competences. Conclusions: researchers should analyse the effects of the good use of AI tools as a teaching methodology, so that society can continue to highlight it in its mentions in networks and university students can use this tool ethically and correctly.

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Author Biographies

Sonia Martin Gomez, Universidad San Pablo CEU

Sonia Martin Gomez is Assistant Professor of the Business Organization Area of the Faculty of Economics and Business Administration of the San Pablo CEU University since 1992 and PhD from this University since 1996. Accredited by ANECA since 2019 as assistant professor doctor, contracted doctor and private university professor. Awarded in 2023 a six-year research period. Advisor in different projects of the RED Research Group, attached to the Institución Universitaria de Antioquia, carrying out a stay. Certified in the Leadership Essentials Program of the Center for Creative Leadership and the Business Mentor Program of the Madri+D Foundation, as well as participation in various specialization and teaching innovation courses. Researcher of the Consolidated Talent Group of the University.

Angel Bartolome Muñoz de Luna Bartolome Muñoz de Luna, Universidad San Pablo CEU

Ángel Bartolomé Muñoz de Luna is a tenured professor in the Faculty of Humanities and Communication Sciences, has a six-year research period and is Vice Rector of Students at the Universidad San Pablo CEU. He holds a master's degree in design management from the EOI. Founding partner of Ts Company, -R+D+i company, Spin-off of the Universidad Politécnica de Madrid. Worked at TPI direct (Telefónica group) and as Art Director and Strategic Planner at Plasmaidea advertising agency for Yves Rocher, Hoss Intropia, Toshiba, Smirnoff, Plena Bella Easo, Renfe and Vodafone among others. Certified in the Leadership Essentials Program of the Center for Creative Leadership. Principal Investigator of the Consolidated Talent Group of the University.

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Published

2024-08-16

How to Cite

Martin Gomez, S., & Bartolome Muñoz de Luna, A. B. M. de L. (2024). Efficient Use of AI in Higher Education: Student Perspectives from Scientometrics and Social Listening . European Public & Social Innovation Review, 9, 1–18. https://doi.org/10.31637/epsir-2024-728

Issue

Vol. 9 (2024)

Section

INNOVATION IN THE VIRTUALIZATION OF TRAINING PROCESSES

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Copyright (c) 2024 Sonia Martin Gomez (Autor de Correspondencia); Angel Bartolome Muñoz de Luna

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