Desarrollo y uso de Tutor virtual en enseñanza de investigación comercial

Roberto Arturo Berríos Zepeda; Lorgia Yolanda Márquez Mora

doi:10.31637/epsir-2026-2187

Authors

Roberto Arturo Berríos Zepeda Universidad Nacional Autónoma de Nicaragua-León https://orcid.org/0000-0001-6981-9119
Lorgia Yolanda Márquez Mora Universidad Nacional Autónoma de Nicaragua-León https://orcid.org/0000-0001-7178-8913

DOI:

https://doi.org/10.31637/epsir-2026-2187

Keywords:

App development, virtual tutor, Bayesian networks, applied research, learning characteristics

Abstract

Introduction: The objective of this research work was to develop a virtual tutor and analyze relationships and usage patterns for learning. Methodology: It is divided into three stages: project design and development, installation and execution of the virtual tutor app on mobile devices, and analysis of the student experience. The study design is prospective, cross-sectional, with a relational approach. It uses psychometric cross-sectional Bayesian neural network analysis techniques and gender analysis criteria based on male and female. The study population is composed of students in the commercial research course. Results: The virtual tutor app was designed, implemented, and executed using the MIT^® App Inventor platform, and a Bayesian network model was built. Discussion: Positive relationships are observed regarding innovativeness and fun, understanding of concepts, learning costs, and usefulness for learning. In addition, interactiveness, dynamicness, innovation, understanding of concepts and processes, reduction of learning time and costs, and the use of the tutor as a learning tool stand out. Conclusions: There are slight differences in the learning patterns of the networks analyzed.

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Author Biographies

Roberto Arturo Berríos Zepeda, Universidad Nacional Autónoma de Nicaragua-León

Director of the specific area of Business Administration and Marketing Sciences, tenured professor, PhD in Business Economics and advanced studies in Commercial Research Techniques from the Autonomous University of Madrid (UAM), Spain. Research professor in the fields of new technologies applied to higher education and marketing.

Lorgia Yolanda Márquez Mora, Universidad Nacional Autónoma de Nicaragua-León

Professor specializing in Administration, with a master's degree in Business Law. Research professor in the fields of new technologies applied to higher education and business law.

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