Landing sustainable innovation values in business management

Autores/as

DOI:

https://doi.org/10.31637/epsir-2025-1166

Palabras clave:

sustainability, innovation, values, SOI, orientation, customer, strategy, learning

Resumen

Introduction: Values define the organizational culture, identity, and other essential attributes of the company. Hence the importance of their definition, which must be assumed by all parties involved, and if possible be aligned with them. This is especially relevant in companies seeking sustainability-oriented innovation. Methodology:  In this work, we analysed 234 studies focused on sustainability-oriented innovation, in order to learn about the values that govern these types of organizations and how they are put into practice. In the research conducted, we found four types of values that influence the implementation of sustainability-oriented innovation in the company: institutional values, organization’s values, individual values and consumer values. Results: The implementation of these values in the company is problematic due to a lack of knowledge about them and show the need for symbiotic learning. We present a conceptual framework of sustainability-oriented innovation values that is not static but feeds back. Likewise, we collect innovative practices of sustainability-oriented companies, organized according to the typology of values studied. Conclusions: Sustainable innovation in companies is deeply influenced by a complex interplay of institutional, organizational, individual, and consumer values. Continuous learning and adaptability, driven by strong leadership and stakeholder engagement, are crucial for embedding sustainability into corporate practices and achieving long-term sustainable development goals.

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Biografía del autor/a

Ana Pedreño-Santos, Universidad Complutense de Madrid

Assistant Professor at the Business and Economics Faculty of the Universidad Complutense of Madrid, Spain. She is Ph.D. in Marketing and member of the University research teams “Markco2” and “Responsible Communication and Vulnerable Audiences”. She has also an extensive experience as marketing manager in different international companies as well as in marketing and media consulting agencies.

Carmen Abril , Universidad Complutense de Madrid

She has extensive experience in executive training and advisory to start-ups and Social entrepreneurs. Her mathematical background has helped her to better understand the opportunities that the new technologies and access to data pose to organisations; her extensive marketing experience and academic research helps her to understand how to convert these opportunities into stronger brand equity and firm value.

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Publicado

2025-01-24

Cómo citar

Pedreño-Santos, A., & Abril , C. (2025). Landing sustainable innovation values in business management. European Public & Social Innovation Review, 10, 1–18. https://doi.org/10.31637/epsir-2025-1166

Número

Vol. 10 (2025)

Sección

Humanismo y Ciencias Sociales

Licencia

Derechos de autor 2025 Ana Pedreño-Santos, Carmen Abril

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