Análisis de la intención emprendedora y las habilidades blandas en estudiantes universitarios de la Generación Z y Millennials

Autores/as

DOI:

https://doi.org/10.31637/epsir-2024-984

Palabras clave:

Emprendimiento, Educación Emprendedora, Intención Emprendedora, Habilidades Blandas, Teoría del Comportamiento Planificado, Plan de Negocio, Generación Z, Millennials

Resumen

Introducción: La educación en emprendimiento ha tenido un auge extraordinario en las últimas décadas. Para lograr el desarrollo económico, social y competitivo de un país, las universidades necesitan promover una cultura de emprendimiento en sus estudiantes, como emprendedores potenciales y agentes de cambio en la sociedad. Metodología: Esta investigación estudia el impacto de la educación emprendedora en la adquisición de habilidades blandas y en la actitud emprendedora de 180 universitarios de diferentes áreas (Ciencias Sociales, Ciencias de la Salud y Ciencias Técnicas) comparando dos generaciones: Generación Z y Millennials. Se ha aplicado una metodología basada en el desarrollo de planes de negocios. Resultados: Los estudiantes de la Generación Z muestran mayor actitud e intención emprendedora, perciben mayor apoyo familiar para emprender y adquieren un mayor nivel de competencias relacionadas con la innovación, creatividad, autonomía y asunción de riesgos. Discusión: La formación en emprendimiento potencia las habilidades blandas y el espíritu emprendedor de los estudiantes, en especial, de la Generación Z. Conclusiones: La educación superior debe apostar por programas y acciones más específicas y prácticas, acordes con el nuevo perfil de estudiantes y promover un aprendizaje más intrapersonal que desarrolle su compromiso con la sociedad.

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Biografía del autor/a

María Dolores Aledo Ruiz, Universidad Católica San Antonio de Murcia

Docente e Investigadora en la Universidad Católica de Murcia (España). Licenciada en Ciencias Económicas y Empresariales en la Universidad de Murcia y Doctora en Administración de Empresas por la Universidad Politécnica de Cartagena (Murcia). Sus áreas de investigación se centran en: la gestión del conocimiento, el aprendizaje organizacional, la dirección de recursos humanos y el emprendimiento. Ha presentado su investigación en varios congresos nacionales e internacionales destacados. Su trabajo ha sido publicado en revistas académicas líderes de su campo y también ha participado en la publicación de libros especializados en el área empresarial.

Citas

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Publicado

2024-10-22

Cómo citar

Aledo Ruiz, M. D. (2024). Análisis de la intención emprendedora y las habilidades blandas en estudiantes universitarios de la Generación Z y Millennials. European Public & Social Innovation Review, 9, 1–18. https://doi.org/10.31637/epsir-2024-984

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