Análisis de la intención emprendedora y las habilidades blandas en estudiantes universitarios de la Generación Z y Millennials
DOI:
https://doi.org/10.31637/epsir-2024-984Palabras clave:
Emprendimiento, Educación Emprendedora, Intención Emprendedora, Habilidades Blandas, Teoría del Comportamiento Planificado, Plan de Negocio, Generación Z, MillennialsResumen
Introducción: La educación en emprendimiento ha tenido un auge extraordinario en las últimas décadas. Para lograr el desarrollo económico, social y competitivo de un país, las universidades necesitan promover una cultura de emprendimiento en sus estudiantes, como emprendedores potenciales y agentes de cambio en la sociedad. Metodología: Esta investigación estudia el impacto de la educación emprendedora en la adquisición de habilidades blandas y en la actitud emprendedora de 180 universitarios de diferentes áreas (Ciencias Sociales, Ciencias de la Salud y Ciencias Técnicas) comparando dos generaciones: Generación Z y Millennials. Se ha aplicado una metodología basada en el desarrollo de planes de negocios. Resultados: Los estudiantes de la Generación Z muestran mayor actitud e intención emprendedora, perciben mayor apoyo familiar para emprender y adquieren un mayor nivel de competencias relacionadas con la innovación, creatividad, autonomía y asunción de riesgos. Discusión: La formación en emprendimiento potencia las habilidades blandas y el espíritu emprendedor de los estudiantes, en especial, de la Generación Z. Conclusiones: La educación superior debe apostar por programas y acciones más específicas y prácticas, acordes con el nuevo perfil de estudiantes y promover un aprendizaje más intrapersonal que desarrolle su compromiso con la sociedad.
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