Análisis de la intención emprendedora y las habilidades blandas en estudiantes universitarios de la Generación Z y Millennials

María Dolores Aledo Ruiz

doi:10.31637/epsir-2024-984

Authors

María Dolores Aledo Ruiz Saint Anthony Catholic University https://orcid.org/0000-0002-4855-8199

DOI:

https://doi.org/10.31637/epsir-2024-984

Keywords:

Entrepreneurship, Entrepreneurial Education, Entrepreneurial Intention, Soft Skills, Theory of Planned Behavior, Business Plan, Generation Z, Millennials

Abstract

Introduction: Entrepreneurship education has had an extraordinary boom in recent decades. To achieve the economic, social and competitive development of a country, universities need to promote a culture of entrepreneurship in their students, as potential entrepreneurs and agents of change in society. Methodology: This research studies the impact of entrepreneurial education on the acquisition of soft skills and the entrepreneurial attitude of 180 university students from different areas, such as Social Sciences, Health Sciences and Technical Sciences, comparing two generations: Generation Z and Millennials. To achieve this, a methodology based on the development of business plans has been applied. Results: The results obtained indicate that Generation Z students show a greater entrepreneurial attitude and intention, perceive greater family support for entrepreneurship, and acquire a higher level of competencies related to innovation, creativity, autonomy, and risk taking. Discussion: Entrepreneurship training enhances the soft skills and entrepreneurial spirit of students, especially Generation Z. Conclusions: Higher education must opt for more specific and practical programs and actions, in line with the new profile of students and promote more intrapersonal learning that develops their commitment to society.

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Author Biography

María Dolores Aledo Ruiz, Saint Anthony Catholic University

Professor and Researcher at the Catholic University of Murcia (Spain). She holds a degree in Economics and Business Administration from the University of Murcia and a PhD in Business Administration from the Polytechnic University of Cartagena (Murcia). Her research areas focus on: knowledge management, organizational learning, human resources management and entrepreneurship. He has presented his research at several leading national and international conferences. His work has been published in leading academic journals in his field and he has also participated in the publication of specialized books in the business area.

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