Public radio and university radio training in the face of the challenge of artificial intelligence: perspective from Andalusia and Madrid

Authors

DOI:

https://doi.org/10.31637/epsir-2026-2145

Keywords:

Canal Sur, Onda Madrid, regional radio, Artificial Intelligence, Faculties of Communication, Innovation, Competences, Curricula

Abstract

Introduction: Artificial intelligence (AI) is transforming the radio landscape. This study comparatively analyzes the implementation of AI in two regional public broadcasters in Spain -Onda Madrid and Canal Sur Radio- and in the curricula of the Degree in Journalism and Audiovisual Communication of the Complutense University of Madrid and the University of Seville. The main objective is to evaluate the integration of AI in the professional practice of radio broadcasting and in university education. Methodology: Documentary analysis, interviews with public broadcasters and review of radio-related subjects. Results: it is evident that change in public institutions is slow, both in radio and in universities, a lack of implementation of AI tools for radio production has been detected.Discussions: Onda Madrid has not started the technological transformation towards AI. In RTVA (Canal Sur Radio), a MediaLab has been created to implement these tools, aware of the advantages, however, there are ethical concerns and resistance from some professionals. Conclusions: In academia, no progress is observed in the integration of AI in subjects linked to radio.

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Author Biographies

Rosalba Mancinas Chávez, Universidad de Sevilla

Professor at the University of Seville. Editor of Ámbitos. International Journal of Communication. Head of the research group ‘Communication, critical thinking and dialogue in the face of global change’ (Code PAIDI SEJ-675). She holds a degree in Information Sciences from the Autonomous University of Chihuahua (Mexico), her native country, and a PhD in Journalism from the University of Seville. Her line of research is the structure of information and the analysis of communication content from a structural approach. Promoter of the International Congress on Communication and Thought, scientific editor of the Communication and Thought Collection (Editorial Egregius). She directs the Knowledge Nodes Congress. Author of Media Power in Mexico (2008) and Theoretical Foundations of Information Structure (2016).

Begoña Mora Jaureguialde, Universidad de Huelva

Extraordinary Doctorate Award. Associate Professor in the Department of Pedagogy at the University of Huelva. She teaches in the Degrees of Early Childhood Education and Social Education and in the Official Master of Special Education and Official Master of Innovation and Educational Leadership. Coordinator of the Degree in Social Education and President of the Quality Assurance Committee. Within the scope of the National University of Distance Education (UNED), Tutor of the Associated Center of the UNED in Huelva in the Degrees of Social Education, Pedagogy and Master of Teaching (Professional Practices), and is Coordinator of Quality of the same Center. Member of the Agora Research Group (PAIDI group - HUM-648), Member of the Teaching Innovation Group on Professional Practices (UNED-GID2016-41) of the UNED, Member of the Comunicar Group, the Alfamed Network and the Spanish Society of Pedagogy (SEP).

Miguel Ángel Ortiz Sobrino, Universidad Complutense de Madrid

Full Professor at the Faculty of Information Sciences. He has been recognised for THREE SIX-YEAR PERIODS of research by the National Commission for the Evaluation of Research Activity. From 2010 to 2018, he was Delegate of MediaLab-lnforadio in the Faculty of Information Sciences, appointed by the Rector of that University. He is a full-time member of the I-D-I EPIT16132023 project. He belongs to the MDCS Information Research Group: Communication Mediation. He is also a collaborating researcher with the GICID Research Group (Digital Communication and Information Research Group) at the University of Zaragoza. He holds a degree in Journalism, a degree in Visual and Auditory Image Sciences, and a PhD in Information Sciences from the Complutense University of Madrid.

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Published

2025-11-25

How to Cite

Mancinas Chávez, R., Mora Jaureguialde, B., & Ortiz Sobrino, M. Ángel. (2025). Public radio and university radio training in the face of the challenge of artificial intelligence: perspective from Andalusia and Madrid. European Public & Social Innovation Review, 11, 1–19. https://doi.org/10.31637/epsir-2026-2145

Issue

Vol. 11 (2026)

Section

Communication

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Copyright (c) 2025 Rosalba Mancinas Chávez, Begoña Mora Jaureguialde, Miguel Ángel Ortiz Sobrino

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