Tendencias en el estudio de packaging: una revisión sistemática de la literatura

Noemi Candil

doi:10.31637/epsir-2024-953

Authors

Noemi Candil Rey Juan Carlos University https://orcid.org/0000-0001-8371-9122

DOI:

https://doi.org/10.31637/epsir-2024-953

Keywords:

packaging, design, visual communication, food, nutricional information, color, literature review

Abstract

Introduction: This research offers a systematic literature review of the most relevant works on packaging in the food industry published in the last decade, with the aim of highlighting lines of research and pending issues, especially from the interest of communication professionals. Methodology: Web of Science records were analysed, predominantly studies conducted in Europe, with a mixed research approach including interviews, field experiments, surveys, observation and quantification of visual elements. Results: The most recurrent themes in the literature analyse consumer decision-making through packaging and nutrition warnings. Discussion: The study highlights the need to review the categories in which these articles are indexed in databases and highlights the lack of research that addresses packaging design from a communicative perspective. Conclusions: It is suggested to expand research on packaging in the food industry, focusing on design from a communicational perspective, to fill the gaps identified in the literature.

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Author Biography

Noemi Candil, Rey Juan Carlos University

Associate lecturer at the Universidad Rey Juan Carlos. Degree in Advertising and Public Relations. PhD student in the Social and Legal Sciences programme, in the Communication line. Complementary training in professional graphic design tools. Lecturer in Graphic Design and Art Direction (in the degree in Advertising and Public Relations, and in the double degree in Advertising and Public Relations and Business Administration and Management) and Journalistic Information Design (in the degree in Journalism and in the double degrees in Economics and Journalism, Law and Journalism and Political Science, Public Management and Journalism). Prior to joining the teaching profession at the university, my professional career was linked to the field of communication, especially to the development of products and commercial arguments as well as the presentation of information.

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