Digital native media in the Andean community: a view from their characteristics

Autores/as

DOI:

https://doi.org/10.31637/epsir-2024-997

Palabras clave:

cybermedia, Andean Community, cyberjournalist, native media, migrant media, connectivity, users, digital media

Resumen

The advent of the Internet 30 years ago, has prompted the media to face new challenges and as a result we can observe a series of significant changes and a new way of conceiving the media that are on the web. Media and journalists have understood that the new ways to reach audiences are in digital environments. The objective of this study on digital native media in the Andean Community (CAN) is to analyze the characteristics according to their typology. The research is developed based on a mixed methodology that includes a literature review, the recording of a database for subsequent analysis and observation. The research design follows a descriptive, explanatory and exploratory model; initially, it seeks to identify the CAN cybermedia through variables that allow obtaining details of each of them. Subsequently, information is gathered on their evolution and characteristics. In conclusion, this study has shown that, the countries of the CAN, the development of online media, known as cybermedia, share several characteristics influenced mainly by economic, political and social factors, as well as by technological adoption despite the existing digital divide. From the data collected, Ecuador, Peru, Colombia and Bolivia register for this study a total of 74 digital native cybermedia.

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Biografía del autor/a

Mayra Paola Gonzales Córdova, Universidad Técnica Particular de Loja

Profesor de Comunicación y Periodismo Digital en la Modalidad Presencial y a Distancia de la carrera de Comunicación, Universidad Técnica Particular de Loja (UTPL), desde 2006. Formación Académica: Licenciada en Comunicación Social de la Universidad Técnica Particular de Loja. Máster en Investigación en Comunicación por la Universidad de Navarra-España, Doctor en Comunicación por la Universidad de Navarra-España. De 2012 a 2014 trabajó en el Departamento de Comunicación. De 2014 a 2019 Coordinadora de la Sección de Comunicación y Tecnologías del Departamento de Ciencias de la Comunicación de la UTPL, profesora a tiempo completo del Departamento de Ciencias de la Comunicación. Ha participado en varios proyectos de investigación financiados, entre ellos «Historia de la comunicación en el Ecuador. Prensa, radio, televisión, fotografía y medios digitales», “Mapa de la comunicación en Ecuador” y “Análisis de la agenda setting de los medios televisivos, impresos y digitales en Ecuador” y “Primer mapa de Cibermedios en América Latina” entre otros.

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Publicado

2024-11-08

Cómo citar

Gonzales Córdova, M. P. (2024). Digital native media in the Andean community: a view from their characteristics. European Public & Social Innovation Review, 9, 1–16. https://doi.org/10.31637/epsir-2024-997

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