Transformation Numérique Des Coopératives Féminines Rurales En Turquie : Contraintes Et Opportunités

Emine Nazlı Aytuna; Alparslan Ergün Özkaya

Authors

Emine Nazlı Aytuna Université Galatasaray https://orcid.org/0000-0001-6722-9756
Alparslan Ergün Özkaya Université Galatasaray https://orcid.org/0000-0002-6687-6713

Keywords:

cooperative, Turkey, digital transformation, women, digital literacy

Abstract

Introduction: This study examines the opportunities and challenges of digital transformation within rural women's cooperatives in Turkey. It aims to analyze the role these cooperatives play in women's social, economic, and personal empowerment, as well as the impact of digital technologies in this process. Methodology: The research is based on semi-structured interviews conducted in two culturally distinct villages: Bektaş (Çanakkale) and Atmalı (Adıyaman). Results: Women's cooperatives serve as important spaces for social interaction, economic autonomy, and the valorization of local know-how. Women actively integrate digital technologies to maintain social connections, promote their products, and strengthen their autonomy. Conclusions and Discussion: The process of digital transformation is hindered by unequal access to technology, low levels of digital literacy, and gender-based social norms. To ensure full and equitable participation, inclusive digital strategies are needed, particularly in terms of training, technical support, and accessibility.

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Author Biographies

Emine Nazlı Aytuna, Université Galatasaray

She completed her bachelor's degree in political science and public administration at Marmara University, before obtaining a master's degree and a doctorate in political science at Paris 1 Panthéon-Sorbonne University. Since 1995, she has pursued her academic career at the Faculty of Communication at Galatasaray University, where she is currently a senior lecturer. Her research focuses on political communication, persuasion, lobbying, the information society and social psychology. She teaches these subjects at bachelor's and master's level and develops interdisciplinary work linking the media, public opinion and political action.

Alparslan Ergün Özkaya, Université Galatasaray

He obtained his bachelor's degree in Communication from Galatasaray University and Bordeaux Montaigne University in 2022. He then pursued a master's degree in Public Relations at Istanbul University, which he completed in 2024. He is currently pursuing a PhD in the same field at the same institution. Since 2023, he has held the position of research assistant at Galatasaray University. His studies focus primarily on public relations, strategic communication and interdisciplinary approaches in media and cultural studies.

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