Perception and motivations of university students' learning with the use of artificial intelligence tools

Authors

DOI:

https://doi.org/10.31637/epsir-2026-2042

Keywords:

perception, artificial intelligence, students, university students, technology, learning, digital tools, use

Abstract

Introduction: In recent years, artificial intelligence (AI) tools have begun to be significantly integrated into the educational field, transforming the way university students access knowledge and develop key competencies. This article analyzes university students' perceptions of their learning when using these tools, addressing the factors of the UTAUT model. Methodology: Based on a literature review and a survey of 108 undergraduate students, the main conclusions are drawn regarding the use and perceptions of ease of using AI for their academic work. Results: The bibliometric analysis shows that there is an increase in literature in this field; through a co-occurrence analysis, the themes are identified. Additionally, a use greater than 90% in the use of AI is detected, specifically using GPT Chat as a tool due to the perception of ease, social utility, and accessibility of the resource. Discussion: The differences observed confirm the results obtained in previous studies and highlight the need for digital literacy in the face of learning challenges. Conclusions: Most students perceive that AI tools significantly improve their learning experience.

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Author Biographies

Cristina Gallego-Gomez, Universidad Rey Juan Carlos

PhD in Business Organisation from Rey Juan Carlos University, obtaining the first extraordinary doctoral award. ANECA-accredited lecturer, she currently teaches at Rey Juan Carlos University, where she is part of the OpenInnova high-performance research group. She is a postdoctoral researcher at the University of Porto. She has taught at Carlos III University in Madrid, the University of the Americas, ESIC University, among others.

Eduardo Carlos Dittmar, Universidad Rey Juan Carlos

Economist and Doctor of Economics and Business Studies. He brings extensive teaching experience at both undergraduate and postgraduate levels. His academic work encompasses fundamental and applied research, which has resulted in more than 50 peer-reviewed publications and book chapters. Throughout his career, he has been actively involved in various research groups and has served on the editorial boards of numerous academic journals. His research interests focus on new technologies, corporate social responsibility, strategic marketing and business ethics.

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Published

2025-09-17

How to Cite

Gallego-Gomez, C., & Dittmar, E. C. (2025). Perception and motivations of university students’ learning with the use of artificial intelligence tools. European Public & Social Innovation Review, 11, 1–17. https://doi.org/10.31637/epsir-2026-2042

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