Responsabilidad Social Empresarial en la sostenibilidad ambiental de Sucre, Manabí, Ecuador

Ana Cecilia Vélez Falcones; Alan Emilio Garcia-Bermudez; Santiago David Demera-Centeno; Jenny Carolina Herrera-Bartolome; Gema Viviana Carvajal Zambrano; Gladys Germania Salazar Olives; Derli Francisco Álava-Rosado

doi:10.31637/epsir-2026-2074

Authors

Ana Cecilia Vélez Falcones Universidad Laica Eloy Alfaro de Manabí https://orcid.org/0000-0001-7835-7075
Alan Emilio Garcia-Bermudez Universidad Técnica de Manabí https://orcid.org/0000-0002-9544-7723
Santiago David Demera-Centeno Universidad Técnica de Manabí https://orcid.org/0000-0002-5257-0916
Jenny Carolina Herrera-Bartolome Universidad Laica Eloy Alfaro de Manabí https://orcid.org/0000-0003-3576-3334
Gema Viviana Carvajal Zambrano Universidad Laica Eloy Alfaro de Manabí https://orcid.org/0000-0001-8451-9683
Gladys Germania Salazar Olives Universidad Laica Eloy Alfaro de Manabí https://orcid.org/0000-0003-4684-4324
Derli Francisco Álava-Rosado Universidad Laica Eloy Alfaro de Manabí https://orcid.org/0000-0001-9906-5784

DOI:

https://doi.org/10.31637/epsir-2026-2074

Keywords:

Corporate Social Responsibility, Environmental Strategies, Business Competitiveness, Purchasing Behavior, Public Perception, Consumer Trust, Recycling, Environmental Technology

Abstract

Introduction: This study investigates the interaction of Corporate Social Responsibility (CSR) and environmental strategies and their impact on the competitiveness of companies in the Canton of Sucre, Manabí, Ecuador Methodology: Using a descriptive scenario-based design with 140 participants, this research explores how corporate social responsibility influences consumer purchasing behavior. Additionally, the effects on public perception, such as consumer trust and reduced business risks, are examined Results: Results: 53% of respondents have a positive purchasing intention toward companies that implement Corporate Social Responsibility activities. Furthermore, positive perceptions about environmental management and recycling programs are shown, with 42% suggesting that companies should attract consumers and improve business competitiveness. Discussions: The findings of this research reveal that companies in the Sucre Canton must prioritize CSR not only as a legal requirement, but also as a clear awareness of the environmental and social impact of their activities. Conclusions: The implementation of environmental technology and satisfaction with businesses that promote Corporate Social Responsibility programs reflect that consumers value these efforts, which could increase loyalty and trust in companies.

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Author Biographies

Ana Cecilia Vélez Falcones, Universidad Laica Eloy Alfaro de Manabí

Engineer in Accounting and Auditing, with two master's degrees in Business Administration and Tourism Business Management. Specialist in Microfinance Administration, currently pursuing a PhD in Public and Private Planning at the National University of Tumbes, Peru. Lecturer at Laica Eloy Alfaro University in Manabí since 2019, with more than six years of experience in university teaching at the Bahía de Caráquez and Pedernales campuses. With a background in Accounting and Auditing, his commitment to teaching and learning seeks to promote knowledge management among young people. Leader of the research project at the Laica Eloy Alfaro University of Manabí, Pedernales extension (2019-2025), promoting academic and professional initiatives in the business field.

Alan Emilio Garcia-Bermudez, Universidad Técnica de Manabí

Lecturer at the Technical University of Manabí (UTM). Degree in Aquaculture. Master of Science and PhD candidate in Environmental Sciences at the National Agrarian University of La Molina. Leader in research projects.

Santiago David Demera-Centeno , Universidad Técnica de Manabí

Lecturer at the Technical University of Manabí (UTM). Environmental Engineer from the Higher Polytechnic School of Agriculture of Manabí (ESPAM), Master's Degree in Environmental Chemistry from UTM. Participant in community outreach and research projects.

Jenny Carolina Herrera-Bartolome, Universidad Laica Eloy Alfaro de Manabí

Marketing Engineer. Laica Eloy Alfaro University of Manabí. Master's Degree in Marketing. Espíritu Santo University of Specialities. Master's Degree in Digital Marketing and E-commerce. International University of La Rioja. She collaborates as a lecturer at the Laica Eloy Alfaro University of Manabí-Ecuador, Faculty of Administrative Sciences-Sucre Extension (Bahía de Caráquez) in the Marketing degree programme. Member of the research project on the quality assessment of beaches that are tourist attractions in the cantons of Sucre, San Vicente, Jama and Pedernales. Author of academic books and scientific articles.

Gema Viviana Carvajal Zambrano, Universidad Laica Eloy Alfaro de Manabí

Lecturer at Laica Eloy Alfaro University of Manabí (ULEAM) Bahía de Caráquez Extension. Commercial Engineer specialising in investment projects. Master's Degree in Business Administration with a specialisation in Marketing. Diploma in Marketing (University of Guadalajara, Mexico). Diploma in Digital Marketing (University of Espíritu Santo Specialities). Researcher - accredited associate 1 by SENESCYT (reg-inv-16-01656). Doctoral student at the University of Matanzas (Cuba). Leader of community outreach and research projects. Author and co-author of scientific articles.

Gladys Germania Salazar Olives, Universidad Laica Eloy Alfaro de Manabí

Commercial Engineer. - Technical University of Manabí - Ecuador. Advanced Diploma in Competency-Based University Education. University of Azuay, Ecuador. Master's Degree in Educational Management. Southern State University – Ecuador. Doctorate (PhD) in Social and Economic Sciences (in progress). University of Zulia (Venezuela). Full Professor at the Laica Eloy Alfaro University of Manabí - Ecuador, Faculty of Administrative Sciences, Tourism, Economics Author of scientific articles on the stock market and its participation in business activity in Ecuador. More than 20 years of work experience in the private sector in leadership and management positions in the field of education, and more than 23 years in the public sector in the fields of education as rector, vice-rector, lecturer, and conference speaker.

Derli Francisco Álava-Rosado, Universidad Laica Eloy Alfaro de Manabí

Chartered Accountant (CPA), Engineer in Accounting and Auditing, Master's Degree in Accounting and Auditing, Doctorate in Administrative Sciences, Lecturer at Laica Eloy Alfaro University of Manabí (ULEAM), Dean of the Pedernales Extension, Academic Coordinator of Administrative Areas, Member of Research Projects, Author of Scientific Articles, among others. I have contributed to postgraduate and undergraduate thesis tutorials at the university.

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